Senior Product Marketing Manager, K-12

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary:

As the Senior Product Marketing Manager for K-12, your mission is to communicate the value of the D2L Brightspace solution at every stage of the customer journey—from awareness through adoption to advocacy—resulting in the continued growth of our business in the higher education market.

At a high level, you will:

• Develop a deep understanding of our market, segments, buyers and competitors
• Collaborate with product and sales leadership to drive go-to-market strategy
• Create unique and clearly articulated value propositions
• Craft compelling content to support the customer journey
• Amplify the voice of our customers by telling their stories
• Leverage data insights to learn, adapt and thrive

Growth is the primary focus of this role. You bring knowledge, creativity and passion to the role as you work to build awareness of our higher education solutions in both internal and external stakeholders. A personal growth mindset that drives constant improvement and innovation is essential to your success. You are a market visionary, trailblazer and fearless leader with an ability to manage ambiguity, motivate your colleagues and thrive while working in a fast-paced environment.

How you’ll make an impact:

• Drive the go-to-market strategy and execution for the Brightspace solution in K-12:
  • Develop a deep understanding of target markets, buyers, their challenges and jobs to be done
  • Use market research, data, customer touchpoints and competitive intelligence to validate new opportunities and inform product roadmap, packaging, pricing, positioning and messaging
  • Create and maintain a value proposition framework that connects the needs of our buyers with our solutions and clearly articulates the unique value of using our products to help solve their most pressing challenges
  • Be the voice of the market—leverage and promote the value proposition framework as the foundation for consistent and well-differentiated messaging that resonates in the markets we serve
• Build strong partnerships and close working relationships across the organization:
  • Working with Product Management:
  • Develop a strong understanding of products and features as well as services and partners
  • Create core assets that communicate the value of the solutions, including website landing pages, slides, one-pagers and videos
  • Engage in the release process to launch new products, features, services and partners to market
  • Identify new product and market opportunities
• Working with Strategic Communications and Revenue Marketing:
  • Promote our brand and represent D2L’s voice in the markets we serve
  • Support campaign themes by crafting compelling content—including infographics, white papers, case studies, blog posts and customer stories—that helps engage and inspire at every stage of the customer journey
• Working with Sales and Customer Engagement, ensure that the organization is ready to sell, deliver and support new and existing Brightspace products, features, services and partners
• Develop dashboards and reports to deliver clear insights and learn quickly what is working and not working on all the product marketing activities – continuously using analytics to adapt, learn and grow faster

What you'll bring to the role:

• 5+ years of product marketing experience—SaaS experience preferred but not required
• In-depth knowledge of eLearning/education industry
• Consistent track record of successfully positioning, messaging and launching products across a broad range of customer types and geographies
• Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
• Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners and market influencers
• High-impact storytelling skills that evoke emotion and inspire action
• Robust presentation skills, including for communicating to the senior executive team
• Strong experience collaborating with cross-functional, multidisciplinary teams
• Exceptional analytical and organizational skills
• Ability to anticipate and adapt to shifting priorities in a fast-paced organization

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.