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Sales Director - SMB North America

T

Location
United States
TikTok

Job Description

Responsibilities

About Us

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Austin, Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us?

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

We are looking for a Sales Director within our SMB sales organization who will be responsible for driving strategy and client service expectations within their specific vertical across North America and globally. You will serve as the advocate for their category both internally and externally. You will manage a team of Head of Industry leaders and sales teams and be expected to work closely with our cross functional partners to find creative, product, and measurement solutions for the vertical/industries they represent. You will have a deep knowledge of media, entertainment, and commerce combined with excellent communication and analytical skills. Success in this position requires a focus on long-range revenue planning, project/relationship management, team building, measurement/forecasting, and the ability to tell a strong story that shows TikTok's unique and proven ability to drive client business transformation. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.

Responsibilities:
1. Play primary role in defining and driving the overall vertical solution vision and long-term business strategy for the vertical
2. Leverage market data, historical category performance, and industry insights to develop long-range strategies and annual business plan
3. Collaborate with key stakeholders to set go-to-market priorities, product adoption goals and track revenue growth and important focused initiatives
4. Synthesize market feedback to identify revenue growth opportunities and competitive threats. Define client problems, size opportunities and prioritize initiatives for the vertical that are differentiated, scalable and repeatable.
5. Hire, coach, and develop a multi-level management team equipped to design books of business, acquire clients at scale, be strategic consultants to our partners, and accurately forecast and manage revenue to ambitious quotas
6. Maintain up-to-date knowledge of TikTok’s features and ad units and consult clients on TikTok product offerings and demonstrate expertise of creative programs, product capabilities, measurement, commerce, attribution, and KPIs

Qualifications

Minimum Qualifications:

  • Senior leadership experience in marketing, advertising and/or sales, specifically within brand building and mobile advertising.
    - Experience building and leading high-performance teams, including managing other people managers

Preferred qualifications:

  • Flexibility to function and thrive in a fast-moving high growth environment.
    - Ability to identify and more importantly, solve problems that arise for the business and team.
    - Experience working with cross-functional teams to achieve the organization's goals through sharing best practices, understanding other’s work-stream and aligning on priorities.

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Advice from our career coach

As a Sales Director within the Global Business Solutions team at TikTok, you should be prepared to drive strategy and client service expectations within your specific vertical across North America and globally. To stand out as an applicant for this role, showcase your deep knowledge of media, entertainment, and commerce along with excellent communication and analytical skills. Here are some specific tips to help you succeed:

  • Highlight your senior leadership experience in marketing, advertising, and/or sales, specifically within brand building and mobile advertising.
  • Showcase your experience in building and leading high-performance teams, especially managing other people managers.
  • Demonstrate your flexibility and ability to thrive in a fast-paced, high-growth environment.
  • Provide examples of how you have identified and solved problems for the business and team.
  • Emphasize your experience working with cross-functional teams to achieve organizational goals through sharing best practices and aligning on priorities.

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