Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.
We have a unique opportunity for an Sales Manager to join our world-class global Marketing Team in the UK. The Sales Manager will primarily be responsible for selling Gretsch, Jackson, Charvel & EVH product lines into allocated Key Accounts whilst maintaining effective account management for all customers. They will be expected to be a product evangelist with a keen eye for detail, using data to recognise opportunities for commercial achievement. The Sales Manager will manage the end-to-end relationship between a dealer and the Fender Business, liaising with and owning the relationship and communications to and from all internal departments.
Main Responsibilities
- Make regular sales calls to accounts in the assigned area and keep in contact between visits by telephone and e-mail.
- Strive to achieve budgeted sales targets for the allocated sales area.
- Establish and maintain positive working relationships with customers and potential new clients.
- Responsible for all visual merchandising and product representation in-store and online to comply with company requirements and regulations.
- Responsible via all channels for delivering product knowledge training to retail account staff on Company brands
- Maintain control of dealers’ stock ensuring correct stock levels are maintained, new products are presented and exit strategies for discontinued products implemented.
- Monitor and assist dealer accounts on promotions and rebate schemes, ensuring terms and conditions are adhered to.
- Maintain a high level of product knowledge for the relevant product lines being sold.
- Create long-term development plans for your dealer network, including growth drivers and associated contact strategy based on those projections.
- Engage with dealers to propose channel effective plans that maximise the market potential
- Work collaboratively with dealers to encourage and promote a future order focus
- Build dealer knowledge of social campaign methods and co-partner with the dealer to create impactful social campaigns with key product activation
- Strong knowledge of e-commerce mechanics, tools, and techniques to accelerate sales performance
- Use FMIC tools to interact with dealers such as Show Pad to engage and inspire
- Keep up to date on the latest channel trends and dynamics and apply this knowledge to dealer plans and interactions – relay these insights internally to drive corrective actions
- Exploit opportunities to bring new players into the existing market to build the long term business pipeline
- Manage a team of BDM’s
Person Specification
Essential skills, experience, and education:
- Proven experience within a sales environment.
- Knowledge of the Musical Instrument Industry.
- Proficient in the use of Microsoft Word, Excel, and Outlook.
- Ability to work on own initiative and be self-motivated.
- Excellent interpersonal skills.
- Effective communication skills, both written and verbal.
- Ability to prioritise work and adapt to changing priorities.
- Excellent organisational skills.
- Driving licence.
Desirable qualities:
- People Management experience.
- Experience within a field sales role.
- Ability to work flexibly to meet the needs of the organisation.
- Knowledge of FMIC product lines.
United Kingdom
