Senior Copywriter
A career that makes a difference!
RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.
At RKD, we help mission-driven organizations through data-informed strategy, breakthrough creative, and meaningful connections with donors. We’re proud to partner with leading nonprofits across hunger relief, health, animal welfare, faith-based giving, and more. We believe in bold thinking, trusted partnerships, and insights that lead to action.
The Senior Copywriter is responsible for producing copy for print, digital, and video direct response marketing materials, direct mail, advertising, and other collateral/branding efforts that conform to specific production and client branding guidelines while incorporating detailed strategic instructions from the ACD or CD. This is an omnichannel role, but expertise in direct mail is essential. Collaborating closely with assigned Art Directors, the Senior Copywriter will develop conceptual approaches that meet the strategic, production, and timing requirements of each project.
Key Responsibilities
Develop donor-centric, insight-driven, integrated creative solutions in collaboration with the Creative Group’s ACDs and Art Director.
Collaborate with team members to develop offers, determine resources, and provide input on direct mail materials.
Generate creative concepts and direction for marketing materials and campaigns.
Serve as the resident client expert by gathering, organizing, and delegating resources, ensuring alignment with brand standards, tone, and messaging.
Stay informed on client activities and developments relevant to their mission and outreach.
Research marketing trends, strategies, and technologies to ensure best practices.
Present and lead meetings with clients and agency teams.
Manage timelines, write multiple projects simultaneously, and ensure quality control throughout the creative process.
Qualifications & Skills
Associate or bachelor’s degree in advertising, journalism, or a related field, or equivalent professional experience.
Knowledge of direct response marketing best practices, particularly in fundraising writing for direct mail, digital media, and DRTV.
2+ years of direct response fundraising experience is required, including:
Concept and campaign development (required)
Copywriting for an agency, direct response firm, or fundraising organization (preferred)
Creative development across traditional and digital media (required)
Direct mail campaign experience (required)
Proficiency in project management and communication platforms (e.g., Adobe Workfront, Microsoft Teams).
Familiarity with social media platforms and trends.
The ideal Senior Copywriter will have exceptional omnichannel writing skills, a strong understanding of emerging technologies, and the ability to thrive in a fast-paced, collaborative, and remote environment. They should possess excellent communication skills for brainstorming and team collaborations, demonstrate leadership with a proactive mindset, and maintain high levels of integrity and attention to detail.
A portfolio showcasing strong direct mail and digital creative work will be required during the hiring process.
Location: Remote. No travel required.
Pay Range expected for the position: $65,000 - $85,000 annually.
The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.
RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
RKD Group is an Equal Employment Opportunity employer.
No sponsorships available for this position.
RKD Group is a direct response marketing and advertising agency headquartered in Dallas, Texas, specializing in helping nonprofits raise billions of dollars to fulfill their missions. The company offers comprehensive digital marketing services including email marketing, conversion rate optimization (CRO), paid search, paid social, programmatic advertising, and text messaging campaigns. RKD Group develops integrated digital strategies and multi-channel programs designed to deliver breakthrough results and measurable impact for their nonprofit clients. The agency combines strategic counsel with advanced analytics and performance optimization to drive client satisfaction and retention.
