At everydays, it’s all about “you, just better.” That applies not only to our customers—but also to you. We’re a fast-growing D2C health brand with clear ambitions: to become the market leader in our segment.
For us, CRM is much more than just email marketing. We develop cross-channel customer journeys that increase customer lifetime value, retention, and personalization throughout the entire customer lifecycle—via email, WhatsApp, print, and other retention channels.
Our focus is on developing data-driven customer experiences that turn new customers into loyal repeat customers more quickly.
We’re already working with a specialized CRM agency on our strategic development. In addition, we’re looking for an experienced freelancer who can independently develop, strategically design, and operationally implement new CRM initiatives.
Responsibilities
Your Mission
You won’t just further develop our CRM—you’ll actively help shape our customers’ journeys.
From the first welcome email to personalized product recommendations, and on to subscription, cross-sell, and win-back journeys, you’ll develop scalable lifecycle systems that sustainably increase customer lifetime value and retention.
Your Responsibilities
You’ll be responsible for new CRM projects from concept to launch.
This includes, among other things:
Strategic design of new CRM and lifecycle initiatives
Development of cross-channel customer journeys across the entire customer lifecycle
Journey mapping for new products, campaigns, and customer experiences
Developing messaging strategies for various target groups and customer lifecycle phases
Developing and implementing new lifecycle and automation flows
Building our subscription and membership journeys
Developing personalized quiz and recommendation journeys based on zero- and first-party data
Developing new cross-sell, up-sell, bundle, and replenishment journeys
Developing new win-back and reactivation concepts
Planning and implementing cross-channel CRM campaigns
Developing segmentation, trigger, and personalization logic
Planning, executing, and evaluating A/B tests
Analyzing existing journeys and identifying new growth drivers
Prioritizing new CRM projects based on their expected business impact
Working closely with our Head of Retention and our CRM agency
Supporting short-term, strategically important CRM projects
What You’ll Be Working On
Among other things, you’ll work on the following strategic projects:
Building our subscription lifecycle
Developing all CRM journeys for our future subscription model
Personalized quiz and recommendation journeys based on zero-party data
Cross-sell, up-sell, and bundle automations
Replenishment, refill, and win-back journeys
Cross-channel customer journeys via email, WhatsApp, and print
Developing new lifecycle concepts for product launches
AI-driven optimization of our CRM processes and content
Development of new revenue drivers to increase customer lifetime value and retention
Qualifications
Your Profile
You have several years of experience in CRM and lifecycle marketing and take a holistic approach to customer journeys.
Must-haves
Several years of experience with Klaviyo
Experience building complex lifecycle and automation flows
Experience in the Shopify environment
Experience in the strategic design of customer journeys
Experience in journey mapping
Experience with segmentation and personalization
Experience in developing and evaluating A/B tests
Ability to execute quickly
Independent and structured work style
Very good German and English skills
Highly Desirable
Experience in the supplement, health, or nutrition sector
Experience with subscription or membership models
Experience in DTC e-commerce
Experience with WhatsApp, print, or direct mail marketing
Understanding of customer lifetime value, retention, and conversion optimization
Proficiency with AI tools such as ChatGPT, Claude, or comparable solutions for improving efficiency in CRM
How You’ll Work
We’re not looking for a traditional CRM Campaign Manager.
We’re looking for someone who recognizes opportunities, develops concepts independently, and implements them quickly.
You...
think entrepreneurially
focus on the business impact of your projects
develop customer journeys from the customer’s perspective
work in a data-driven manner
actively contribute your own ideas
implement projects pragmatically and quickly
take responsibility
use AI as a natural part of your daily work
enjoy working in a dynamic environment with shifting priorities
Benefits
What we offer
Long-term freelance assignment with a high workload (approx. 30+ hours/week)
100% remote
A high degree of autonomy and plenty of creative freedom
Direct collaboration with the Head of Retention
Fast decision-making processes
Exciting projects with significant business impact
Collaboration with an experienced CRM agency and an ambitious growth team
Please send us:
Your resume or LinkedIn profile
Examples of relevant CRM or Klaviyo projects
Examples of complex automation flows or customer journeys you’ve developed
Examples of A/B tests or CRM projects with measurable business impact
Your hourly or daily rate
Your availability
Everydays is a fast-growing direct-to-consumer (D2C) health brand with ambitions to become a market leader in its segment. The company specializes in developing sophisticated customer relationship management (CRM) strategies that go beyond traditional email marketing to create cross-channel customer journeys across email, WhatsApp, print, and other retention channels. Everydays focuses on building data-driven customer experiences that convert new customers into loyal repeat customers by personalizing the entire customer lifecycle, from welcome communications through subscription management, cross-sell opportunities, and win-back campaigns. The company emphasizes increasing customer lifetime value and retention through strategic journey mapping, segmentation, automation, and AI-driven optimization.
