Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Title: Sr. Designer – PlayStation Studios
Team: Portfolio Strategy & Franchise Management – PlayStation Studios
Location: Open to Remote
Role Overview
As a Senior Designer – Franchise, you will shape the visual and creative execution of PlayStation Studios’ franchise development and expansion efforts. This includes establishing and maintaining the visual frameworks for IP and franchise bibles and guidelines, creative pitch materials, and internal design collateral. By collaborating closely with game studios, marketing, product management, and external partners, you will ensure that each franchise extension remains authentic, cohesive, and strategically aligned with PlayStation’s iconic IP.
Key Responsibilities
Design & Creative Direction
Develop and maintain IP bibles: Create and update comprehensive IP and brand resources that establish visual standards and ensure consistency across games, merchandise, and media.Partner with franchise development teams to craft style guides and creative direction documents that accurately reflect the brand’s essence, enabling partners to produce products and experiences that resonate with target audiences.
Design compelling pitch materials and collateral: Produce high-quality presentations, internal documents, and visual aids to communicate creative strategies, brand positioning, and future roadmaps effectively.
Brand Integrity & IP Stewardship
Act as a brand guardian: Uphold the authenticity and quality of PlayStation Studios’ IP and franchises by reviewing and refining creative assets, ensuring they align with core brand principles.
Monitor brand consistency: Collaborate with internal teams and external partners to maintain brand integrity, offering guidance and approvals to ensure every extension reflects the franchise’s established vision and identity.
Cross-Functional Collaboration
Partner with studio teams: Work closely with developers to understand their creative goals and translate them into cohesive franchise materials that complement the player experience.
Align with marketing and product management: Contribute to the development of market-facing materials and product strategies, ensuring a strong, unified brand presence across all platforms and channels.
Engage with external partners: Provide direction and feedback to licensees, media partners, and other stakeholders, helping them produce franchise extensions that are both innovative and true to the IP.
Innovation & Internal Support
Support internal design initiatives: Assist in creating internal resources, presentations, and frameworks that support the Franchise Management team’s strategic objectives and creative vision.
Foster a culture of innovation: Encourage fresh ideas, experiment with new visual approaches, and continually elevate the creative standards, ensuring the brand remains at the forefront of the industry.
Qualifications
Proven experience in asenior designer or art director role within the entertainment industry.
Strong background in IP and brand development, including multi-channel and cross-media adaptations.
Demonstrated expertise in crafting creative assets for licensing, merchandising, and entertainment experiences.
Proficiency in maintaining brand integrity and ensuring visual consistency across diverse mediums.
Exceptional creative thinking, communication, and presentation skills.
Ability to inspire and collaborate effectively with cross-functional teams.
Passion for innovation, pushing creative boundaries, and engaging audiences through visually compelling storytelling.
This role provides a unique opportunity to influence and elevate the creative direction of PlayStation Studios’ most iconic franchises. If you are a visionary designer with a passion for gaming, entertainment, and building compelling brand narratives, we encourage you to apply.
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
United States
