About NovaKid
NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries.
We are looking for a Senior Growth Product Manager who knows the Chinese market, understands the specific needs of users from this segment and is able to translate these needs into effective funnels and product experiences.
Your goal is to own the most critical window of the customer lifecycle: a potential customer experiencing our product for the first time and the subsequent choice to purchase a subscription. This includes the journey to the trial, the trial experience, the payment windows, the product mix, pricing and CRM control.
We are looking for a candidate who will be able to translate the Novakid message to a massive audience in a highly specific environment.
What you’ll do
Design and implement China-specific funnel approaches.
You will expertly translate data to identify "leaks" in the funnel and turn those insights into high-impact product features.
Design and test trial experiences and product mixes that deliver consistent “Aha moments” to more customers leading to significant sales boosts. You will own the conversion engine from sign-up to the completion of the trial.
Fully own the China launch of the Novakid offering while maximising conversions.
Partner with diverse teams (Marketing, CRM, Operations) to align acquisition strategies with the highest-converting customer journeys.
Requirements
What you’ll have
5+ years of Product Management experience with a heavy focus in the China Mainland region. You should have innate commercial intuition with a proven track record of successful product design.
You possess elite skills in performance tracking and product analytics. You don't guess; you are able to dig into, manipulate, and present data to prove your funnels work.
Manage the Agile process with our engineering team, ensuring that prototypes are delivered and scaled with technical excellence.
You thrive in a 100% remote, distributed team environment and are a master of tools like JIRA and Slack.
Excellent spoken and written English.
What We Offer
Make an impact: Improve the lives of children around the world.
Grow with us: Opportunities for professional development and career advancement.
Thrive in a collaborative culture: Join a diverse and supportive team that values creativity and innovation.
Flexible work environment: Enjoy the freedom to work remotely.
NovaKid is a global leader in online English education for children aged 4–12, serving over 100,000 students across 50+ countries. The company provides interactive English learning experiences through digital platforms designed specifically for young learners. NovaKid's mission is to improve the lives of children around the world by making quality English education accessible globally. The company operates a subscription-based model and focuses on creating engaging trial experiences and conversion-optimized customer journeys to drive growth in key markets like China.
