Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 2,300 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.
As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.
Amplitude’s Commitment to Diversity Equity Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About the role team
The Corporate Marketing team is responsible for developing, branding and communicating the Amplitude story across earned, owned, shared and internal channels around the world. The group oversees all our PR, communications, AR, social, brand, creative, content marketing, and corporate event activities.
As part of that group, the Senior Manager, Analyst Relations will play a crucial role in cultivating and strengthening relationships with industry analysts, positioning Amplitude as a global leader in digital analytics. Reporting to the VP of Corporate Marketing Communications, this role will spearhead the strategic framework for engaging relevant industry analysts and collaborate closely with cross-functional teams to enhance Amplitude's market positioning and thought leadership.
Responsibilities
- Enhance and execute the comprehensive analyst relations program, aligned with Amplitude's corporate goals, marketing initiatives, and product strategies.
- Collaborate with internal stakeholders, including marketing, GTM, executive leadership, product management, and sales, to deliver compelling information and insights to analysts, ensuring positive coverage in ranking reports and market research.
- Establish proactive communication channels and engagement strategies to educate industry analysts about Amplitude's product roadmap, market positioning, and competitive differentiation.
- Work closely with the PR Communications team to ensure a consistent and compelling narrative across the press analyst communities.
- Organize analyst briefing sessions, tours, webinars, and events to deepen relationships with key analysts and cultivate a network within high-priority analyst firms.
- In partnership with PMM, extract actionable competitive intelligence from analyst interactions to inform product development, shape marketing strategies, and drive go-to-market initiatives.
- Partner with sales to leverage analyst relationships for business development opportunities and provide support during deal negotiations.
- Coordinate Amplitude's participation in analyst-led events and industry conferences to maximize exposure and thought leadership.
- Monitor and analyze industry trends, peer performance, and market opinions to provide insights guiding Amplitude's positioning and strategic direction.
- Share analyst insights and research findings with product management and marketing teams to shape product strategies and go-to-market plans.
- Define and track key performance indicators (KPIs) to measure the impact of analyst relations activities and provide regular reports to senior leadership.
- Manage AR agencies and contractors as needed to deliver on our objectives.
Requirements
- 8+ years of experience in analyst relations at late-stage startups or public technology companies, preferably in B2B SaaS.
- Proven success building and maintaining relationships with industry analysts and analyst firms.
- Strong interpersonal skills, enabling effective collaboration across cross-functional teams and engagement with executives in sensitive situations.
- Experience driving and overseeing processes to secure rankings in reports such as Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes.
- Excellent written and verbal communication skills with a demonstrated ability to articulate complex concepts clearly and concisely.
- Action-oriented mindset with a track record of driving measurable outcomes in fast-paced and ambiguous environments.
- Ability to work independently, take ownership of projects, and thrive in a collaborative team environment.
- Familiarity with data-driven decision-making processes and the ability to leverage insights to drive strategic initiatives.
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (annual), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- G2:#1 product analytics solution and #3 best software product according to the 2022 G2 Best Software report.
- Business Insider: A top tech company to bet your career on.
- Fast Company: #3 most innovative enterprise company in the world.
- Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
- Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
- We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
- Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $200,000 - $300,000 total target cash (inclusive of bonus or commission)
Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $222,000 - $333,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $222,000 - $333,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $200,000 - $300,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $200,000 - $300,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
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