Senior Manager, Health Plan GTM Strategy and Marketing

About The Role:

Join Headway to build and launch the B2B health plan marketing and GTM strategy function. This person will sit on the Business Development team, working directly with account leaders to accelerate health plan sales and deepen engagement.

The first of its kind role, the Senior Manager, GTM Strategy and Health Plan Marketing is someone who has a deep understanding of health care and health insurance companies (behavioral health a plus!). They seamlessly get into the brain of a customer to decide the stories that we need to tell, value props we need to uplift, and content we need to create to drive health plan leaders to take action. The right person must be a visionary – someone who wants to bring to life a B2B business to measurably impact sales goals.

This individual loves to keep their pulse on the healthcare market and leverage those insights to support the team. They will also be comfortable working with data, research, and building thought leadership. This person will be just as excited about writing case studies and white papers, as they are building world-class decks, writing sales talking points, and creating detailed and technical QA. Organizational excellence is key.

The right person for this job has grit. This is an IC role, responsible for building a strategy and executing against it.

You will…

• Champion a deep understanding of health insurance companies, mental health care strategy, and Headway’s leadership in the sector
• Lean into your product marketing alter ego, serving as the key voice of our health plan customers internally
• Take lead on Headway’s enterprise narrative, building decks, talking points, technical QA and more that equip the business development team with the right resources for them to be successful
• Build a world-class GTM engine, owning competitive messaging positioning to to build and shape Headway’s story, value prop, and product releases
• Partner with the payer sales plan to lead and execute on a competitive intelligence strategy that helps Headway keep a pulse on the market
• Develop robust B2B marketing strategies that measurably influence Headway’s sales cycle to health plans, and relationship management with current customers
• Write compelling white papers, case studies, and other collateral for a health plan exec audience; Work with the research team to build a consistent cadence of proprietary research Headway can publish on
• Manage Headway’s enterprise content library
• Support with industry events, Headway-led convenings, and participation on panels and other external engagements

You’d be a great fit if...

• 8 - 10+ years of experience in management consulting, sales, GTM strategy, product marketing, or a related field; of this, at least 5+ years working in healthcare (with health plans a plus!)
• You delight in the technical details of healthcare – knowing why health plans make decisions, tracking trends, and becoming an expert on behavioral health
• You are able to look at data and find a story to tell; perhaps you have a vision for what should be told on the market, and work with a research team to create proprietary insights to bring to market
• You’re a storyteller, capable of taking technical product updates and value propositions and building a narrative that resonates with customers
• You’re part-strategist; part executor –this is an IC role
• A+ decks, talking points and QA are your sweet spot
• You are known to be the best writer around, loving to sit down to write a case study, white paper, or research
• You are a self-starter and highly operational, with strong project management skills
• You thrive in fast paced, ambiguous environments, and love getting in at the ground-level to build 0 to 1 (bonus if you have experience doing this first-hand at a growth stage start-up)
• You are very eager improve access to mental health care at scale in the US
• You’re results-oriented

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
  • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
  • Group C = All remaining cities
• Group A: $180,000
• Group B: $162,000
• Group C: $144,000

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Unlimited PTO
• Employee Assistance Program (EAP)
• Training and professional development