Senior Marketing Manager - Remote

About Origin

Join the team that's setting a new standard for women's healthcare.

Origin is redefining physical therapy for the pelvic floor and whole body, as we treat commonly overlooked health issues related to pregnancy, postpartum, menopause, and sexual health.

Our secret sauce? An innovative approach that's as unique as the community we serve! Backed by clinical evidence, our treatments have transformed lives, saving money, and boosting overall well-being. With over 42,000 individuals already experiencing the magic of Origin, we know our approach is making life better for women. Today, as Origin pioneers the creation of a category-defining brand, setting a higher standard of care for every woman and individual with vaginal anatomy

Ready to be part of our vibrant and expanding team here at #TeamOrigin? Join us and let's make a difference in women's healthcare together.

About the role

As a dynamic and strategic Senior Marketing Manager, you are responsible for:

• Contributing to organic strategy in partnership with the Head of Marketing and Head of Content
• Owning the execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events
• Tracking paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative
• Working with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within healthcare / wellness
• Leading project management of all creative asset production; partnering with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget
• Thinking strategically, creatively and analytically to identify new demand generation programs
• Shaping the long-term marketing roadmap, identifying opportunities to define Origin as a thought leader in wellness and healthcare innovation
• Other tasks as assigned

What you’ll achieve

Having a deep commitment to making a meaningful impact in the health and wellness space will:

• Drive the growth and engagement of our community through innovative marketing programs
• Ensure you collaborate closely with our content, clinical and product teams to meet the needs of our internal and external customers
• Work cross functionally and with external partners to implement high impact organic and paid campaigns that increase awareness, acquisition, and retention

What we’ll offer

At Origin, not only do we want our patients to feel their best — we're all about keeping our team feeling top-notch too! We strive to enhance inclusion within our organization, fostering an environment that empowers and values our employees. Our focus extends to creating a workplace culture at Origin that champions the diversity and well-being of our team members, ensuring they feel supported and valued in every aspect of their professional journey.

Our full-time benefits include health, wellness, and financial programs that support employees through every stage of life. Benefit highlights include:

• Premium medical insurance with an employer-paid health reimbursement account that reimburses you for in network expenses including prescriptions, copays, and deductibles.
• Excellent dental, vision insurance, as well as 401K retirement plan with matching, so that you can feel secure in your health and financial future
• Generous time away with flexible PTO + 9 paid Holidays so that you can embrace a healthy work-life balance
• Student loan repayment support to help support you in those first years after graduation
• Support during life-changing moments with a paid parental leave program, ensuring you have the time you need to bond with your new addition and adjust to family life
• Free expert family and caregiver support and guidance (with diverse backgrounds such as parent coaches, social workers, midwives, and more) to support you with mental health, child care & enrichment, birth plans, neurodivergence, special health care needs and beyond
• Paid time for professional growth to further your career and continue to develop your skills.
• Continuing Education Stipend you can use toward classes, total costs for conferences and/or specialty certifications.
• Employee ownership opportunities through stock options.
• Annual Origin Physical Therapy Stipend

What Makes Us Different

While each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values. At Origin, we're all about creating a safe and supportive haven within our community. We’re a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:

• Own it. We show up with our best work. We’re creative, focused, proactive, and get the details right.
• Go big. We have a big vision for women’s health and are energized by our potential impact. We act with urgency, yet remember it’s a long game.
• Stretch. Growth can be uncomfortable and progress isn’t always linear. We create a safe space for honest learning, taking risk, and understanding failure.
• Be generous. We’re kind, high integrity, and assume the best. We celebrate wins and build each other up.

About you

You are already amazing. Never change. Embrace it. We do know that there are some key skills and experiences that someone will need to have in order to be successful in this role, so before you apply, please make sure you’re a match for this profile (and if you haven’t yet, now is a good time to make sure you know who we are and what we do).

If work profiles were a thing, yours would go something like this.

You are creative and analytical (but not creative with the analysis because that’s a different thing). You enjoy solving complex problems, but don’t enjoy it so much that you create them or make things complicated. The idea of taking on a foundational role on a team is really exciting, you like to be there at the beginning or the re-beginning.

You love feedback. Maybe less about your sweater (unless it’s from your grandma and she knitted it for you for Christmas and people really should tell you how amazing it is), but definitely about the work and you’re ready to pivot in response.

You’re ready for tomorrow. You take the lessons of yesterday, what happened today and use it to help you win tomorrow. You get an above average amount of work done. Not because you’re at work 24/7/365 (you have health boundaries), but because you can focus, produce and prioritize.

You want this. The past 4-6 years you’ve spent at a direct to consumer brand, scheduling and sending emails, social posts, reviewing Google Analytics have prepared you for this moment. This job. You’re ready to work in a high growth, venture capital backed business with amazing mentors and teachers.

Table stakes

• Hands-on experience managing organic growth in-house for full funnel D2C business (email, organic social, partnerships, influencer)
• Proficient in analyzing campaign data, identifying trends, leveraging insights to refine marketing strategies and optimize ROI
• Proven experience managing CRM platforms (Iterable or similar) to drive acquisition and retention
• Strong (REALLY STRONG) project management skills with the ability to drive both creative and technical aspects
• Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS
• Work independently, meet deadlines
• Eager to learn
• Passion for what we do
• Excellent written and verbal communication skills
• Commitment to making an impact in women’s health and wellness

Bonus points

• Experience in health and wellness industry
• Experience with brick and mortar locations