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    Selection Book

    Senior Programmatic Consultant

    Selection Book
    Full-time
    RemoteMarketingToday

    About this role

    We’re seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad-tech capability into scalable, commercial outcomes.

    You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members — including the Programmatic Support Specialists.

    We’re seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data-collection capability into scalable, commercial outcomes.

    You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members — including Analytics Support Specialists.

    Key Responsibilities

    • Owning the GA4 strategy and roadmap for assigned clients

    • Acting as senior measurement advisor across GA4, GTM, and the broader analytics ecosystem

    • Designing and evolving measurement architectures aligned to client business goals

    • Leading complex troubleshooting and tracking/data quality optimisation initiatives

    • Supporting sales teams on pitches, RFPs, and solution design

    • Identifying opportunities where additional tracking and measurement capabilities unlock greater value

    • Providing thought leadership on digital maturity, privacy, consent, and measurement best practices

    • Mentoring and guiding junior support staff; setting standards and best practices

    • Maintaining strong relationships with analytics partners, platforms, and vendors

    Required Qualifications & Experience

    • 6–10 years’ experience in digital analytics, marketing measurement, or ad-tech

    • 3+ years of deep, hands-on GA4 experience (including event design and implementation)

    • Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts)

    • Proven experience advising clients at a strategic and technical level

    • Ability to translate tracking and data collection capability into business and growth outcomes

    Preferred Qualifications

    • Analytics certifications (GA4, GTM, BigQuery, or related credentials)

    • Experience with alternative analytics platforms and tagging frameworks (as relevant)

    • Exposure to server-side tracking, CAPI-like patterns, and advanced measurement use cases

    • Experience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrations

    • Prior involvement in pre-sales or solution engineering

    What success looks like

    • Strong GA4 adoption and roadmap execution across clients

    • High client satisfaction and retention

    • Expansion of analytics-led solutions through smarter architecture and usage

    • Effective mentoring and upskilling of junior team members

    • Tangible contribution to new business wins and upsells (without quota-carrying)

    Key Responsibilities

    • Owning the GMP strategy and roadmap for assigned clients

    • Acting as senior technical advisor across DV360, CM360, and broader ad tech stack

    • Designing and evolving GMP architectures aligned to client business goals

    • Leading complex troubleshooting and platform optimisation initiatives

    • Supporting sales teams on pitches, RFPs, and solution design

    • Identifying opportunities where additional capabilities unlock greater GMP value

    • Providing thought leadership on digital maturity, privacy, identity, and measurement

    • Mentoring and guiding junior support staff; setting standards and best practices

    • Maintaining strong relationships with platform partners and vendors

    Required Qualifications & Experience

    • 6–10 years’ experience in digital advertising or ad tech

    • 3+ years of deep, hands-on GMP experience (DV360 + CM360)

    • Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy)

    • Proven experience advising clients at a strategic and technical level

    • Ability to translate platform capability into business and growth outcomes

    Preferred Qualifications

    • GMP certifications (DV360, CM360, SA360, GA4, GTM)

    • Experience with alternative DSPs (The Trade Desk, Amazon DSP)

    • Exposure to CTV, Retail Media, and advanced programmatic use cases

    • Experience with BigQuery, clean rooms, CDPs, or measurement integrations

    • Prior involvement in pre-sales or solution engineering

    What success looks like

    • Strong GMP adoption and roadmap execution across clients

    • High client satisfaction and retention

    • Expansion of GMP-led solutions through smarter architecture and usage

    • Effective mentoring and upskilling of junior team members

    • Tangible contribution to new business wins and upsells (without quota-carrying)

    About Selection Book

    Selection Book
    Selection Book

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