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    TS

    Social Media Manager

    The Social Media Coach (SMC)
    Full-time
    Sydney, Sydney, New South Wales, AustraliaMarketingYesterday

    About this role

    Social Media ManagerAbout The Role

    We’re looking for an experienced Social Media Manager who understands that social media is no longer just about posting content, it’s about building attention, trust and revenue. This role is for someone with a minimum of 5 years experience in social media marketing who lives and breathes social media culture, understands consumer behaviour online and knows how to turn ideas into content people actually want to watch, save and share. You’ll work across multiple brands, helping shape creative direction, content strategy and day-to-day execution across platforms including Instagram, TikTok and LinkedIn. This is not a traditional corporate marketing role. We move fast, think creatively and care deeply about creating content that performs.

    Responsibilities

    • Manage day-to-day social media activity across multiple client accounts

    • Build and lead content strategies aligned to brand and commercial goals

    • Create and oversee content calendars across all key platforms

    • Write captions, hooks and short-form video concepts

    • Brief designers, editors, photographers and content creators

    • Stay ahead of trends, platform updates and emerging content formats

    • Manage community engagement including comments and DMs

    • Analyse performance metrics and provide strategic recommendations

    • Lead campaign launches, partnerships and influencer collaborations

    • Support and direct content shoots where required

    • Work closely with founders and clients to bring ideas to life quickly

    What We’re Looking For

    • Minimum 5 years experience in social media marketing

    • Proven experience managing social media for brands or businesses

    • Strong understanding of Instagram, TikTok and LinkedIn

    • Exceptional copywriting and communication skills

    • Deep understanding of what makes content perform organically

    • Strong strategic thinking and creative problem-solving ability

    • Highly organised with excellent attention to detail

    • Ability to manage multiple accounts and deadlines simultaneously

    • Confident using scheduling, reporting and analytics tools

    • Someone who genuinely loves social media and internet culture

    Bonus Points If You Have

    • Agency experience

    • Experience working with founder-led brands

    • Basic video editing skills

    • Experience briefing UGC creators or influencers

    • Photography or content creation experience

    • Paid social experience

    What Success Looks Like In This Role

    • Social channels consistently grow in engagement, reach and community

    • Content is delivered on time and aligned to strategy

    • Ideas are proactive, culturally relevant and commercially effective

    • Clients feel supported, confident and excited by the work

    • Social media contributes to measurable business growth, not just vanity metrics

    Why Join Us

    • Work with founder-led brands across multiple industries

    • Flexible and fast-moving environment

    • Opportunity to take ownership and grow quickly

    • Creative freedom and input into strategy

    • Be part of a team that genuinely cares about doing exceptional work

    About The Social Media Coach (SMC)

    TS
    The Social Media Coach (SMC)

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