The ideal candidate has a background in B2B SaaS environments with hands-on experience in marketing automation and CRM systems, alongside a proven record of effective team leadership. This individual will be adept at both strategic planning and practical execution, with an understanding of multi-channel campaign management, MarTech integration, and process improvement. Key strengths include adaptability, exceptional communication skills, and a proactive, collaborative approach to problem-solving. This role is ideal for a dynamic, customer-focused professional who excels in fast-paced environments and is committed to driving impactful results.
What You'll Do:
- Manage and mentor a high-performing Marketing Operations team, providing guidance, coaching, and skill development.
- Maintain comprehensive documentation on processes, configurations, and workflows to support operations, MarTech stack, and cross-functional initiatives.
- Establish and optimize marketing processes, workflows, and systems to improve efficiency and scalability across marketing and ensure alignment with overall business goals.
- Ensure all marketing activities, data handling, and communication practices comply with relevant data privacy regulations (GDPR, CAN-SPAM).
- Lead evaluations and implementations of new technologies, ensuring they align with the company’s business objectives and marketing goals.
- Act as the key marketing operations liaison in cross-functional projects, advocating for the team’s priorities while supporting broader business initiatives.
- Develop project plans, set milestones, and coordinate resources to achieve project goals.
- Collaborate with stakeholders to build and maintain a MarTech roadmap and act as a strategic liaison between Marketing and IT, consolidating requests and aligning priorities.
- Oversee the marketing tech stack, ensuring tools, contract resources, and systems are effectively integrated and utilized.
- Troubleshoot and QA data issues, campaigns, workflows, and other key Marketing Operations functions.
- Partner with Revenue Operations, Sales Development, and Marketing on campaign strategy, targeting, optimization, and execution to achieve business objectives.
- Partner with a cross-functional team to optimize lead scoring, routing, nurturing, and segmentation strategy that maximizes lead quality and conversion rates.
- Lead the administration, configuration, optimization, and database health of our marketing automation platform and other top-of-funnel MarTech tools.
- Manage a team responsible for producing multi-channel marketing automation programs across the customer journey.
What You Should Have:
- 12+ years in Marketing Operations within fast-paced, high-growth environments, with 2-3 years of team leadership experience and a strong record in team development and mentorship.
- Expert-level proficiency with Marketo and Salesforce, including database management, campaign setup, lead scoring, and audience segmentation.
- Deep understanding of B2B SaaS marketing, demand generation, and lead lifecycle management, including experience implementing and optimizing lead scoring, email deliverability, and landing pages.
- Proven ability to manage multi-channel marketing campaigns across digital platforms, including email, web, and social media.
- Practical experience with HTML, Google Analytics, and webinar tool integrations (e.g., Zoom, On24) within marketing workflows.
- Strong project management skills, with the ability to prioritize and meet deadlines effectively in cross-functional, high-demand settings.
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected]. (For information about Articulate's privacy practices, please view our Privacy Notice)
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