Interested in joining our smart, fun, and talented team?
We are seeking a Sr. Marketing Manager-Enterprise to join our team at Fourth! You will be responsible for driving pipeline and bookings in our high value accounts (new logo and customers) by executing account-based strategies and tactics (1:1, 1:FEW) in partnership with sales.
The Role. . .
- Research, score, and identify high value target accounts and segments within our ICP
- Develop and execute (project manage) multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target: emails, webinars, ads, direct mail, tradeshow side events, breakfast / dinner events, etc.
- Develop custom messaging and content – taking into account the buyer’s specific challenges, goals and interests
- Research and share insights about the targets and support account-based prospecting and selling activities
- Partner with Product Marketing and Design to drive content strategy, planning and execution
- Drive maximum coordination and alignment with the sales team across your campaigns
- Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn’t and optimize investments going forward
The Ideal Candidate. . .
- You have prior account-based marketing campaign experience and have demonstrated success (2+ years in ABM, 3+ years in B2B marketing)
- You have some measure of experience working with events/field marketing to strategically
- Excellent communication skills (written and verbal – even though you will have copywriter access, sometimes you may need to do the writing yourself)
- Excellent project management, analytical and budget management skills
- Experience with Salesforce (you can create reports) [if you can use Marketo, that’s a plus]
- You are analytical and data-driven
- You are commercially minded (extra credit if you’ve held a quota before)
- You thrive in collaborative, fast paced environments
- You are curious and obsessed with making things happen and have a “student” mindset when it comes to ABM and B2B marketing