HackerOne is the global leader in human-powered security, harnessing the creativity of the world’s largest community of security researchers with cutting-edge AI to protect your digital assets. The HackerOne Platform combines the expertise of our elite community and the most up-to-date vulnerability database to pinpoint critical security flaws across your attack surface. Our integrated solutions, including bug bounty, pentesting, code security audits, spot checks, and AI red teaming, ensure continuous vulnerability discovery and management throughout the software development lifecycle. Trusted by industry leaders such as Coinbase, General Motors, GitHub, Goldman Sachs, Hyatt, PayPal, and the U.S. Department of Defense, HackerOne was named a Best Workplace for Innovators by Fast Company in 2023 and a Most Loved Workplace for Young Professionals in 2024.
Partner Marketing Manager
HackerOne's mission is to empower the world to build a safer internet. HackerOne is the global leader in human-powered security. We leverage human ingenuity to pinpoint the most critical security flaws across your attack surface to outmatch cybercriminals. HackerOne’s Attack Resistance Platform combines creative human intelligence with the latest artificial intelligence to help organizations reduce risk and transform their businesses with confidence.
Position Summary
HackerOne is seeking a Partner Marketing Manager to help drive global partner marketing programs and demand generation. In this critical role, you will lead the development and execution of impactful marketing programs designed to accelerate pipeline growth with strategic partners in the Americas and EMEA. You'll leverage your expertise in partner and field marketing to build strong relationships, amplify brand awareness, and develop co-marketing tactics to drive growth within our partner accounts.
This role reports to our Sr. Manager, Americas Regional Marketing and is located remotely in the United States.
What You Will Do
Craft and execute regional partner marketing programs aligned with the HackerOne global go-to-market strategy.
Develop and implement channel marketing programs that align with company objectives and drive Channel Partner growth.
Collaborate with regional channel stakeholders to ensure consistency and effectiveness of programs across all regions.
Utilize data analytics and dashboards (creating them where needed) to inform marketing strategies, track performance, and optimize campaigns.
Create high quality marketing assets and sales tools for channel partners.
Work with the Marketing team to repurpose assets for the channel.
Assists in development and execution of annual marketing and demand creation program for channel partners.
Champion the voice of the Channel Sales team within the Marketing department, translating their priorities into actionable marketing tactics and messaging.
Educate and empower the Sales team on how to leverage marketing campaigns and materials to maximize pipeline generation and conversion rates.
Partner with the Events and Partnerships team to provide strategic input on sponsored events and partnerships that align with global sales objectives.
Minimum Qualifications
4+ years of experience in partner marketing, field marketing or demand generation
Demonstrated experience working with a variety of partner types (resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner)
Proven success in developing and executing marketing programs that drive quantifiable results and accelerate enterprise B2B sales pipelines
Experience driving both in-person and virtual events with a goal of pipeline generation
Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs
Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments
Experience collaborating directly with Sales, Sales Enablement and Sales Operations teams
Possess exceptional communication and collaboration skills, fostering productive relationships across internal and external stakeholders
Highly detail-oriented and organized, with a proven ability to manage multiple priorities, delegate effectively, and consistently meet deadlines
Willing to travel, no more than 20% of time
Preferred Qualifications
Solid understanding and/or experience in the cybersecurity space
Experience with the AWS Marketplace
Broader campaign management experience
We are a Circle Back Initiative Employer and commit to responding to every applicant.
We're committed to building a global team! For certain roles outside the United States, U.K., and the Netherlands, we partner with Remote.com as our Employer of Record (EOR).
Employment at HackerOne is contingent on a background check.
HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws.
This policy applies to all HackerOne employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. HackerOne makes hiring decisions based solely on qualifications, merit, and business needs at the time.
For US based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.
HackerOne Values
HackerOne commits to maintaining a strong, inclusive culture built for our employees and our community of hackers. We are driven by our five core values. We recognize that our mission is bigger than us, and therefore act with integrity at all times. As a team, we believe that transparency builds trust so we default to disclosure in our communications. Each individual executes with excellence, creating an environment of greater alignment and greater autonomy. We win as a team and respect all people to empower everyone to learn from each other, innovate, and grow.
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