We are seeking a dynamic Performance Marketing Executive to join our innovative car share app team. As the driving force behind our digital campaigns, you’ll be pivotal in steering users to first time ekar rides.
Key Responsibilities:
- Plan and execute digital marketing campaigns across various channels, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn, TikTok), and programmatic ad buys.
- Collaborate with product and analytics teams to create compelling, targeted narratives that resonate with our car share audience.
- Monitor and optimize campaign performance using analytics tools such as Adjust, Google Analytics, Google Data Studio, and all ads manager
- Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders.
- Work within budget constraints to maximize ROI and achieve KPIs related to user acquisition and engagement.
- Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics.
- Stay updated with the latest trends in performance marketing, especially within the mobility and tech-app
Requirements
- 2-3 years of experience in digital/performance marketing, ideally within a tech or mobility-focused company.
- Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online marketing tools and ad platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, and an understanding of TikTok’s unique advertising opportunities.
- Familiarity with data processing tools like Microsoft Excel and Google Sheets.
- Outstanding communication skills for effective stakeholder management.
- An adaptable and detail-oriented approach, with the capability to manage multiple tasks and tight deadlines in a fast-paced, growth-driven environment.
- Certification in Google Marketing Platform or equivalent is a plus.
Help us shift gears towards a greener future with every shared ride. If you have a passion for performance marketing and sustainability, apply now and join the ride!
India
