Supervisor, Media Strategy (Travel/Tourism)

Praytell is a creative communications agency made by teams with strategic minds and spirited hearts. We create timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up award-winning work, we know one thing for sure - we’re just warming up.

As Supervisor, Media Strategy, you will be:

• Joining Praytell’s Media Team, dedicated to supporting our rapidly-growing travel practice, which represents national, regional and city-level DMOs; hotels and accommodations; airlines; and travel-adjacent lifestyle brands.
• Accountable for inserting our travel and tourism clients into culturally-relevant media conversations, both in the travel space and beyond (think: lifestyle, entertainment, design, wellness and business media).
• Driving media strategies and all aspects of their execution in collaboration with the account team.
• Providing strategic input on campaign strategies and plans, sharing strong, insight-driven POVs, builds and pushes.
• Developing compelling media angles and identifying feature storytelling opportunities to generate leads and secure coverage; both traditional (e.g., print, online, broadcast) and emerging (e.g., Substacks, podcasts, e-newsletters).
• Working with the account team on media lists, press releases, briefing docs, bylines and mailers.
• Staying up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
• Cultivating and expanding your relationships with travel and lifestyle/non-endemic media; networking with media to build relationships via virtual/IRL meet-and-greets.
• Managing proactive and reactive media relations for clients.
• Supporting account leads with planning, strategy and briefs.
• Collaborating with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
• Participating in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.

Requirements

Experience you have:

• You have 4-6 years of PR experience, preferably in an agency setting, with at least 3 of those years working with travel, tourism and/or destination brands. If in-house, working with a travel brand is a must.
• You have a deep network of travel and lifestyle media relationships, including travel media and lifestyle/non-endemic press.
• You're comfortable creating media strategies and plans and working with the team to take it through execution.
• You have a deep understanding of the travel industry with a penchant for securing coverage, creating excitement with media and thinking of creative pitch angles to drive hits.
• You’re a strong writer, capable of whipping up a press release, briefing doc or byline as needed.
• You’re comfortable interfacing with clients and media.
• You're familiar working in an IAT model, with other PR, marketing and advertising partners.

Equally as important, you are:

• Meticulous and well-organized
• Flexible and adaptable
• Collaborative and a team player, with a can-do attitude
• A creative thinker and problem solver
• Ambitious and entrepreneurial
• Inquisitive and eager to learn
• Honest and ethical
• Committed to advancing diversity, equity, inclusion, and belonging in the workplace

Benefits

• Salary Range: $78,000 - $90,000 (The actual compensation amount paid may vary and will be determined based on factors including the applicant's experience, expertise, skills and abilities.)
• Comprehensive health insurance with no-employee-contribution options + family subsidy
• Employee stock ownership plan where you receive shares of Project Worldwide, our parent company, for every year you work here
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Four-day workweek
• Flexible time off, more than a dozen company holidays, and mental health days
• Flexible work locations (with approval from leadership)
• Employee assistance program giving you and your family access to mental health resources, family and relationship support, career resources, legal and financial services, discounts, and more
• Paid parental leave and fertility support programs
• Training and team-building programs and activities
• Camp Praytell, our annual company offsite (eligibility based on employee start date)
• Our wonderful employee resource groups
• And more!

Interview Process

• Submit Application
• Phone Screen (30 minutes)
• Team Interview (1 hour)
• Final Interview (30-45 minutes)
• Skills Test (TBD)
• Offer
• Ideal Start Date: Late April / Early May

Equal Opportunity Employer

We are an equal opportunity employer. We welcome all people at our company and do not discriminate. Period. All qualified applicants will receive consideration in accordance with federal law requirements, and because it’s the right thing to do. We comply with the applicable state and local law governing non-discrimination in employment in every single one of our locations, and we prohibit any form of workplace harassment based on any protected class.