Join us as we scale our business in NA/EMEA by building on our tremendous success around the world. The massive database market is going to double over the next few years (the IDC estimates it to be $119B+ by 2025) and PingCAP is a global player positioned as a major disruptor with TiDB Database and Database as a Service offering. TiDB is an open-source, cloud-native, distributed SQL database for elastic scale and real-time analytics. Large and high-growth organizations in markets as varied as financial services, logistics, gaming, e-commerce and software as a service have successfully deployed and expanded their TiDB footprint on mission-critical applications. Our strong open-source community roots (32,000 stars on GitHub), innovative products and inclusive culture draw passionate and dedicated people to our company. Learn more about PingCAP careers and join our team to be at the forefront of innovation and growth.
Responsibilities
- Develop and execute a comprehensive social media strategy across multiple platforms (LinkedIn, Twitter, YouTube, Reddit, and HackerNews) to increase brand awareness and drive business opportunities, with a primary focus on content creation, SEO, copywriting, audience engagement, and analytics-driven insights to optimize performance.
- Participate in the development of the content marketing strategy.
- Independently develop and execute a content plan aligned with digital campaigns.
- Manage end-to-end development of content with internal teams, ensuring all production deliverables are met on-time and within scope on multiple concurrent projects.
- Expertly and independently communicate product messaging into accurate, targeted, and compelling content.
- Work closely with the sales teams, develop and write social email nurtures.
- Own social media content creation, as well as SEO writing.
- Work cross-functionally with Product Marketing, Product Manager, DevRel to provide content and copywriting support for both social posts and lead-gen.
- Write and edit blogs and case studies.
- Entrust work and mentor other members of the content marketing team as appropriate.
- Agile adapting to the market dynamics, propose new content marketing tactics, opportunities, and audiences.
- Responsible for ideation of content marketing initiatives, OKRs, and reporting on results.
Qualifications
- 8+ years in a technical content-related role, preferably in the database industry.
- 1+ years of product-led marketing experience, and 3+ years of enterprise software marketing experience.
- Some technical or engineering experience is a plus.
- Proven ability to write high-quality, long-form content on complex topics.
- Able to coordinate with multiple stakeholders, across regions and perform in a fast-moving start-up environment.
- Proven ability to work on multiple projects at a time.
- Excellent writer and researcher with a strong ability to grasp new concepts quickly.
- Strong communication skills without a fear of over communication.
- Detail-oriented and organized, able to meet deadlinesProven experience writing for technical audiences on one or more of the following topics: Database, Coding, DevOps, Cloud Computing, IT Infrastructure.
- Proven ability to identify new audiences and opportunities, create a strategy, and execute the strategy
We encourage people from underrepresented groups to apply. Come advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. PingCAP also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at PingCAP.
Canada
United States
