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CRM Copywriter

hims & hers logo

United States
Base Salary
125k USD
hims & hers

Job Description

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit and, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit

​​About the Role:

In this role, you will lead CRM copy & support content strategy initiatives across all Hims & Hers categories. Your work will drive revenue and customer engagement at every touchpoint along the customer lifecycle—from lead generation to acquisition to winback. You will sit on the Creative Team and collaborate day-to-day with other team members including designers, developers, and animators to create beautiful, entertaining, educational, on-brand, messaging that drives brand equity while hitting tactical KPIs. This is a highly dynamic role in which you will also work with partners on the content strategy, product marketing, integrated marketing, and editorial teams.

You Will:

  • Own the copy for all CRM communications, including lifecycle flows, product launches, and batch emails, as well as select SMS and push notifications
  • Partner with Sr. CRM Managers and editorial team to identify content gaps and opportunities throughout the lifecycle
  • Ensure CRM comms follow all company copy guidelines, and help build copy and tone guidelines specific to email, SMS, and push notifications
  • Work as a copy editor on all email communications, ensuring perfect spelling, grammar, and punctuation on every asset

You Have:

  • 3-5 years of experience in copywriting, focus in lifecycle marketing a plus
  • Experience collaborating with multiple stakeholders and ability to independently prioritize on behalf of the CRM team
  • Proven success in driving multiple projects in a fast-paced environment
  • Eagerness to be hands-on and proactive
  • An in-depth understanding of the healthcare, wellness, or CPG industry a plus
  • Understanding of common messaging testing frameworks in email/SMS/app experiences

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats

Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!

An estimate of the current salary range for US-based employees is$100,000—$125,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.

Advice from our career coach

As a candidate for the role of CRM Copywriter at Hims & Hers Health, Inc., it is important to showcase your experience in copywriting, especially in the realm of lifecycle marketing. Here are some tips to help you stand out:

  • Demonstrate your ability to drive multiple projects in a fast-paced environment to show you can handle the dynamic nature of the role.
  • Showcase your experience in collaborating with multiple stakeholders and your ability to prioritize tasks independently on behalf of the CRM team.
  • Highlight any success you have had in creating engaging and effective email/SMS/app messaging, as familiarity with messaging testing frameworks is a plus.
  • Illustrate your eagerness to be hands-on and proactive, traits that are valued in a role that requires attention to detail and creativity.
  • If you have an in-depth understanding of the healthcare, wellness, or CPG industry, be sure to emphasize that knowledge as a valuable asset.

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