Job scope:
The CRM lead will set and monitor marketing strategies that will foster profitable long-term relationships with clients. In this role, You will own the entire CRM function for Mano - all the channels (email, push, SMS, etc) + segmentation+ data analysis and work with an expert growth marketing team bases across MEA. You will coordinate with our Sales and Marketing directors to boost our company’s market presence and increase customer engagement. To be successful in this position, you should have solid experience with Customer Relationship Systems, Marketing automation, customer life cycle stages, and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building a customer-oriented company.
Job duties:
- Monitor relationships with existing customers through CRM systems
- Ensure the CRM system provides an effective sales funnel
- Develop and implement marketing techniques that will drive new customers
- Set specific life cycle marketing strategies to retain customers
- Plan, manage, and measure multi-channel marketing campaigns
- Suggest new methods to address customers’ needs
- Track marketing metrics and trends, like click through rate and conversion rates
- Assist with organizing promotional events to reach prospective customers
- Review and select CRM software that meets our company’s needs
- Conduct market research to follow trends and competition
Requirements
- Proven work experience in a marketing related role
- Solid background in customer acquisition or customer life cycle strategies
- Technical expertise with CRM and analytical systems
- Knowledge of online marketing methods and best practices
- An ability to manage marketing projects end-to-end
- Strong communication skills along with a customer-oriented attitude
- Strong analytical skills
- Experience in e-commerce or mobile apps is a big plus
- BSc in Marketing or relevant field
Brazil
