JOB SUMMARY:
The Digital Campaign Manager will be focused on developing end-to-end integrated digital campaigns that tie into all stages of the buyer's journey. Qualified candidate must be based in the US. This is a temp position.
PRIMARY RESPONSIBILITIES:
- Work with business marketing to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns.
- Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics and automation capabilities (eg. ABM, multi-touch marketing campaigns, retargeting)
- Manage E2E marketing funnel into sales pipeline from digital campaigns
- Deliver analytics to track, measure and optimize effectiveness and demand conversion
- Collaborate with functional leads in the sales ops on optimizing the marketing pipeline
- Deliver best practices and training to enable marketing and sales peers to create integrated demand
QUALIFICATIONS:
- Bachelor’s degree in business, marketing, related field, or equivalent in experience
- 5+ years of work experience administering marketing and sales data/platforms
- B2B demand generation campaign management experience
- Technical experience configuring administering with marketing platforms and Salesforce
- Ability to work in a fast-paced environment working with multiple teams including sales ops and field marketing
- Highly preferred, experience in BioTech, Oncology, Organ Health, Women's Health Marketing
KNOWLEDGE, SKILLS, AND ABILITIES
- Experience with Salesforce integration, SFDC dashboard, SFDC campaign tracking
- Experience with Paid, Earned, Owned Media (e.g. SEM, Display, Programmatic)
- Excellent problem solving and creative solution-building skills
- Experience managing projects of varying complexity; time management and project management are critical skills
- Strong communication, interpersonal, team building, and support skills
- Demonstrate resourcefulness, motivation, initiative, and leadership
- Understand and champion the operational process.
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
United States
