Digital Marketing Campaign Manager

Our goal is to become the global leader in Language AI and build products that help drive better communication, drive connection, and make real-life impact. To do that, we need talented people, like you, who want to be a part of this exciting journey. If you're ready to work with a dynamic team and build your career in the fast-moving AI space, DeepL is your destination.

What sets us apart

We are committed to innovation and to a nurturing work environment. Founded by developers and researchers, we spend a lot of time actively reviewing the latest trends in generative AI and software engineering. Known for pioneering AI technologies, we dive deep into cutting-edge research to create not only translations, but advanced language solutions. Combining our use of modern technology, comprehensive employee benefits with our open and welcoming work culture is what sets us apart.

When we tell people about DeepL as an employer, the reactions are overwhelmingly positive. Maybe it's because of the products that have helped countless people worldwide, or maybe it's because of our shared goal of improving communication for individuals and businesses worldwide. What we're certain of is this: being part of DeepL means joining a team committed to innovation and the well-being of its employees.

Meet the teams behind this journey

The DeepL Digital Lifecycle team operates as a cross-functional unit aligned with the customer journey, serving as a pivotal hub for customer communication through email and various channels within DeepL. Positioned centrally, we manage numerous email campaigns and automations, ensuring their seamless implementation, execution, and analysis. Our unwavering belief in the quality of our products, technology, and mission drives us as we play a vital role in sharing DeepL's narrative on a global scale.

Requirements

Your responsibilities

• Set up and execute e-mail campaigns or workflow based e-mail automation according to specifications for high volume campaigns

• Create landing pages with Hubspot

• Segmentation of customers depending on scoring and grading

• Analyzing requirements and advising stakeholders on how to best implement their campaigns if required

• Proactive reporting on KPIs to our stakeholders and archiving of campaigns in Confluence for document traceability

• Execute thoughtful experimentation (A/B testing) to unlock high-impact campaigns, and leverage automation to improve engagement and retention throughout the customer lifecycle

• Maintaining an overview of current campaigns and prioritizing them with the involvement of stakeholders

• Regular presentation of current campaigns, results and derived recommendations for action to larger groups

• Sustainable customer segmentation according to requirements

Qualities we look for

• 2-4 years of professional experience in e-mail marketing automation with a strong focus on SaaS and B2B

• At least 2 years of dedicated experience with Hubspot Marketing Automation

• Outstanding written and oral communication skills in English

• An open mind to shifting projects and tight deadlines

• Comfortable working in a scale-up environment

• Exceptional analytical and organizational skills with proficiency in prioritizing, managing expectations and learning from outcomes

• Experience with high volume campaigns

• A strong work ethic, collaborative mindset, and a practical and proactive attitude

• A proven track record in executing campaigns in SaaS and B2B

• Knowledge on measuring key e-mail / campaign success metrics and solid understanding of email, email best practices, industry standards, and global compliance regulations

What we offer

• Diverse and internationally distributed team: joining our team means becoming part of a large, global community with people of more than 90 nationalities. We're more than just colleagues; we're a group of professionals with a shared mission to connect diverse cultures. Our global presence is growing–we've doubled in size nearly every year, with our employees based in the UK, Germany, the Netherlands, Poland, the US, and Japan, and we continue to expand our network.
• Open communication, regular feedback: as a language-focused company, we value the importance of clear, honest communication. We value smooth collaboration, direct and actionable feedback, and believe that leading with empathy makes us better together.
• Hybrid work, flexible hours: whether you're near our hub in Cologne, or prefer the comfort of your own home, you decide where your office is. We offer flexible working hours and trust in your productivity, all in sync with your team's general locations and time zones to foster effective and seamless collaboration. Our aim is to integrate your work with your lifestyle, ensuring a balance that respects both your needs and our operational requirements.
• Regular in-person team events: we bond over vibrant events that are as unique as our team, from local team and business unit gatherings, to new-joiner on-boardings, to company-wide events that bring us all together–literally.
• Comprehensive health insurance: your health comes first. With our comprehensive insurance, we'll make sure you're covered from head to toe.
• 30 days of annual leave: we value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
• Annual learning budget: because we never stop learning, we’ve set up an annual budget for your professional development—pick a learning path that contributes to your career development and we'll back you up.

If this role and our mission resonate with you, but you're hesitant because you don't check all the boxes, don't let that hold you back. At DeepL, it's all about the value you bring and the growth we can foster together. Go ahead, apply—let's discover your potential together. We can't wait to meet you!

Please make sure to send your application in English