JOB DETAILS
Job Title: Digital Content Social Media Marketing Specialist
Location: Remote
Work Shift: Syndey time
Working Hours: 20 hours per week (part-time with the possibility of transitioning to full-time)
Job Description:
We’re looking for a highly creative Digital Marketing Content Specialist with a passion for storytelling and content creation to help grow our online community. The ideal candidate is a skilled video editor and digital marketer with a deep understanding of social media trends, particularly in the faith-based and music space. You’ll work closely with our Creative Director to produce high-quality, engaging content that resonates with our audience.
Key Responsibilities
- Social Media Strategy Management:
- Develop and execute social media strategies across Instagram, TikTok, Facebook, and YouTube to grow engagement and followers.
- Monitor and optimize performance on social platforms using data-driven insights.
- Create cohesive messaging and ensure consistency with brand guidelines across all channels.
- Content Creation Video Production:
- Produce lyric videos, reels, and short-form video content for TikTok, YouTube Shorts, and Instagram Reels.
- Edit and deliver social media-specific content, including dynamic promotional reels and interview clips.
- Ensure lyric videos are accurately timed to enhance sing-along experiences, especially for faith-based audiences.
- Collaborate with the Creative Director to develop and deliver creative content based on briefs.
- Campaign Support:
- Assist with Meta and Google Ads campaign strategy and optimization.
- Explore and implement the latest AI tools to enhance the efficiency and quality of marketing efforts.
- Content Optimization:
- Caption, subtitle, and format video content for multiple platforms.
- Research trending content and styles used by similar artists to stay current and relevant.
- Explore and implement AI-driven tools to streamline content creation and video production.
Requirements
Qualifications
- Proven experience in social media management and content creation.
- Proficiency in video editing tools (Adobe Premiere Pro, After Effects, or similar).
- Knowledge of best practices for TikTok, Instagram Reels, and YouTube Shorts.
- Strong storytelling and creative production skills.
- Experience with Meta and Google Ads is a plus.
- Familiarity with AI tools for video editing and marketing.
- Understanding of faith-based content and music-related projects is highly desirable.