Reports to: CEO > Head of Digital > Lead Digital Analyst
Responsibilities
Digital Marketing - General
- Have broad knowledge of all digital marketing channels (Meta, TikTok, email marketing, search marketing), their applications, and execution methods
- Understand analytics tools / platforms, and interpret data for more improved decision making
- Has experience in making Meta, TikTok ads including AB testing and campaign optimization
- Craft full-funnel digital marketing strategies for clients
- Work with other departments for campaign strategy and execution
- Manage reporting via reporting / analytics tools (e.g. Google Data Studio), and present to all stakeholders
- Work with the team to ensure client’s digital marketing needs are met
- Research using digital marketing tools or search
- Influencer Marketing
- Conducts market research
Pitches and Presentations
- Prepare and manage team for pitch dates and pitches
- Actively participate in strategy / creative ideation for clients / pitches / projects, especially in your area of expertise
- Present ideas of the team well and understands these ideas enough to get the message across
Industry Knowledge
- Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries
- Updated with digital marketing trends and techniques and how these can be applied
- Share knowledge with the team openly and frequently
Key Performance Indicators (KPIs)
- Timely client project, and task delivery
- Accurate, insightful, and visually appealing reporting
- Robust and relevant research for client pitches, briefs, and team requirements
- Continuous learning and growth in various digital marketing disciplines
- Other KPIs on a per client (including Skyrocket Studios) basis
Requirements
- Superb interpersonal / PR skills
- Analytical, and numbers oriented. Must make decisions based on data and numbers
- Excellent communication and presentation skills
- Extremely organized, especially with digital collaboration tools such as Google Drive and ClickUp
- Must be a team player with an entrepreneurial spirit with the ability to be proactive and take initiative
- Passionate about customers and customer experience
- Digital Marketing, Advertising, Creative, Technology, and general advertising industry knowledge is a plus
- Adept with Google Suite products, especially Google Sheets
- Has a strong sense of responsibility and initiative
- Has a growth mindset, always seeking to learn more and improve
Philippines
