Digital Marketing Specialist

This is a remote position.

Job Description

As our Digital Marketing Specialist, you’ll spearhead our online advertising efforts across multiple platforms. You’ll be responsible for managing and optimizing our Google Ads, Bing Ads, and potentially Facebook ad campaigns. This role is perfect for a data-driven marketer who thrives on creating and implementing strategies that deliver measurable results. Your expertise will be crucial in expanding our client base and establishing our firm as a go-to resource for estate planning and business law services.

Responsibilities

• Develop and manage comprehensive Google Ads campaigns, including search and local ads
  
• Set up, monitor, and optimize Bing Ads campaigns to expand our reach
  
• Fine-tune our Google My Business listing for maximum visibility
  
• Potentially oversee Facebook ad campaigns to target specific demographics
  
• Analyze campaign performance and provide regular reports on ROI
  
• Manage advertising budgets across multiple platforms efficiently
  
• Craft compelling ad copy and select effective keywords for our target audience
  
• Stay updated on digital marketing trends in the legal industry
  

Requirements

• Proven experience in managing Google Ads campaigns, particularly search and local ads
  
• Familiarity with Bing Ads platform and optimization techniques
  
• Experience in optimizing Google My Business listings for local SEO
  
• Knowledge of Facebook advertising platform and best practices
  
• Strong analytical skills and proficiency in digital marketing analytics tools
  
• Ability to create engaging ad copy and conduct effective keyword research
  
• Understanding of digital marketing trends in the legal industry
  
• Bachelor’s degree in Marketing, Digital Media, or related field
  
• Google Ads and Bing Ads certifications are a plus