Direct Response Fundraising Content Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Direct Response Fundraising Content Manager. The location for this position is remote.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

Responsible for leading, creating, and producing email, social, digital, and mobile content through visual, audio, and written mediums to support events and direct response fundraising initiatives. Responsible for leading and managing the creation and production of creative content, including video assets, audio assets, and live production properties for social and digital fundraising initiatives for both events and direct response. Responsible for leading and managing the execution of concepts from development through launch and production. Responsible for modifying content and platform to meet donor needs. Also responsible for story development, production schedules, talent/speaker preparation, and post-production delivery. It must also measure results using the constituent journey. This position will also support internal enterprise communications to support the expansion and launch of salesforce CRM and salesforce marketing cloud across the organization.

• Must love to write:
  • Must be able to translate science and technology into constituent-friendly “clean” communications. Must demonstrate through prior work how you established trust, transparency, and a teaching approach to work.
  • Fast and effective communication and the ability to meet writing deadlines in a results-driven revenue-driving environment. The work must lead to conversions and revenue.
• Skilled editor and storyteller:
  • Take a list of bullet points and or a rough piece of copy and turn it into clear and concise information. Must be able to weave compelling stories by executing the story arc as established through research, branding strategy, and storytelling best practices.
• Excellent interviewing skills:
  • Ability to sit down with subject matter experts and ask the right questions to produce content that teaches, helps, and informs donors and prospective donors.
• Embraces and understands social and digital media:
  • Ability to create organic content for social media platforms including Facebook Instagram, YouTube, etc. and understands how to post content and measure performance.
• Solid video, and editing skills:
  • Show the visual story of the fundraising messages of the direct response team to amplify the mission and fundraise.
• Embraces analytics, numbers, and measurement:
  • Ability to understand effective practices and how to get results based on social and digital media analytics, numbers, and measurement. Knowledge of Google Analytics and social media metrics and measurement platforms.

Qualifications

• Five (5) to seven (7) years of the following experience:
  • Must show portfolio of work, including social media posts, blogs, videos, emails, infographics, etc.
  • Knowledge of social media and content platforms (such as Sprinklr), how to upload content, and measure results.
  • Experience or comprehensive understanding of non-profit environments
  • Ability to meet and build beneficial relationships with all levels of Association staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations
  • Ability to build and adhere to both strategic and tactical plans
  • Ability to adjust based on data.
  • Experience working with PowerPoint, canvas, pixaby, Shutterstock and other creative resources.

Preferred:

• Five (5) to eight (8) years of the following experience:
  • Skilled in all facets of digital fundraising
  • Ability to self-direct daily activities and set priorities
  • Ability to work within a high-paced environment and collaboratively with agency partners.

Compensation & Benefits

Expected pay range will be $80,000 to $90,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills? Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities