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Event Marketing & Lead Generation Coordinator

GuidePoint Security LLC logo

Location
United States
GuidePoint Security LLC

Job Description

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

We are seeking a dynamic and organized Event Coordinator to support our marketing initiatives in the Northeast, specifically being able to support onsite events in the New York metro market. The ideal candidate will also work across the Northeast marketing team and collaborate with sales to drive business development efforts through targeted outreach to prospect accounts. This is a unique opportunity to combine event coordination and business development skills to help grow our business. If you are a motivated individual who thrives in a fast-paced environment and has a passion for marketing or events, we encourage you to apply!

This role is a remote role, but the candidate must be located in NY or NJ.

Roles and Responsibilities:

  1. Event Coordination:
  • Assist in planning of Northeast internal events such as QBRs and Vendor Days
  • Provide support on the administrative level for all Northeast regional marketing events including but not limited to event contracting, list uploads, creation of UTM links, creation of promotional graphics and more
  • Assist the Senior Field Marketing Specialist with onsite management of marketing events in NY Metro
  • Business Development & Outreach:
    • Partner with the marketing and sales teams to craft targeted outreach campaigns aimed at prospect accounts.
    • Drive event registrations and participation through personalized email outreach, phone calls, and social media engagement.
    • Assist in lead generation and follow-up strategies to convert event attendees into qualified opportunities for the sales team.

    Required Experience:

    • Bachelor’s degree in Marketing, Communications, or a related field.
    • 0-3 years of experience in event coordination, marketing, or business development.
    • Strong organizational and multitasking skills with a keen attention to detail.
    • Excellent written and verbal communication skills.
    • Ability to collaborate effectively across teams and with external vendors.
    • Familiarity with or willingness to learn key marketing tools like Marketo
    • Knowledge of the cybersecurity industry is a plus but not required.
    • Experience selling professional services, security audits and assessments a plus.
    • Must possess good communication skills and ability to interact with all levels or organizations.

    Travel Requirements:

    • Up to 20% regional travel as needed.

    Physical Requirements:

    • Sedentary work
    • Substantial movement of the wrists, hands, and/or fingers for a about 8 hours a day
    • Required to have close visual acuity to view computer terminal and/or extensive reading for about 8 hours a day
    • Ability to lift and move items up to 25lbs for onsite event setup

    If you have additional physical requirements/changes, please discuss with HR first

    We use Greenhouse Software as our applicant tracking system and Free Busy for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don't miss updates on your application.

    Why GuidePoint?

    GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1000 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 4,200 customers.

    Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.

    This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

    Some added perks….

    • Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
    • 100% employer-paid medical premiums (employee only $0 deductible and HSA plans) along with 75% employer-paid family contributions
    • 100% employer-paid dental premiums (employee only) along with 75% employer-paid family contributions
    • 12 corporate holidays and a Flexible Time Off (FTO) program
    • Healthy mobile phone and home internet allowance
    • Eligibility for retirement plan after 2 months at open enrollment
    • Pet Benefit Option

    Advice from our career coach

    As an Event Coordinator for GuidePoint Security, the successful candidate should understand the importance of event coordination and business development skills in supporting marketing initiatives. Here are some key tips for standing out as an applicant:

    • Highlight any experience in event coordination, marketing, or business development, even if it's minimal.
    • Showcase strong organizational and multitasking skills with attention to detail, as these are crucial for successful event planning.
    • Emphasize excellent written and verbal communication skills, as well as the ability to collaborate effectively across teams and with external vendors.
    • Express willingness to learn and adapt to key marketing tools like Marketo, even if you haven't used them before.
    • If you have any knowledge or experience in the cybersecurity industry or selling professional services, security audits, and assessments, make sure to mention it, as it can be a plus.
    • Highlight any relevant physical requirements you meet, such as the ability to lift items up to 25lbs for onsite event setup.
    • Ensure your email settings allow communication from Greenhouse Software and Free Busy to prevent missing updates on your application.

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