WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Job Description:
- Establish deeply integrated partnerships across supply ecosystem including OTT + CTV and manage and grow our relationships with SSPs and premium publishers globally
- Establish & grow programmatic inventory access & prioritization with all SSP (Supply-Side Platforms) partners across various points of distribution
- Provide day-to-day direct SSP/exchange partner support, including new channel or industry standards evaluation, client questions, QBRs, contracts, troubleshooting, discrepancy, etc.
- Interface directly with publishers and SSP partners for troubleshooting and activation across inventory deals
- Become an expert on all new supply-related industry updates, such as new channels and devices, privacy regulations, etc.
- Lead contract negotiations and integrations for new supply partners (publishers)
- Analyze trends in inventory usage at a platform, SSP, format and publisher level to help inform relationships and develop strategy
- Develop measurement strategy to provide recommendations for supply path optimization (SPO) initiatives
- Provide oversight of relevant inventory to ensure successful operations & top line growth
- Perform industry & trend research and analysis, and identify unique partnership opportunities
- Work side-by-side with Zeta agency and brand clients, and the supply ecosystem at large, to support our growing sales teams with questions, proposals and presentations
- Partner with Product and Leadership to execute a long-term roadmap of supply-focused strategic initiatives
- Collaborate closely across all teams internally – Engineering, Product, Legal, Finance, Sales, Client Services, etc.
- Understand and communicate Zeta’s value proposition and technology
Requirements:
- 5+ years of Programmatic experience working with Demand Side Platforms, Supply Side Platforms, exchanges, or other related technology
- Experience and understanding of programmatic digital advertising: display, CTV, audio and video advertising buying strongly preferred
- Deep expertise and understanding in OpenRTB
- Hands on experience of demand/supply side ad technology stack including APIs and adserving
- Have prior hands-on experience working with sell-side partners (SSP and AdExchanges)
- Experience with ads.txt, app-ads.txt, sellers.json, and supply chain transparency protocols
- Demonstrable experience with Supply Path Optimization (SPO)
- Ability to continually make progress on long-term projects while also managing the day-to-day needs of a dynamic, rapidly growing business
- Experience collaborating across Sales, Account Management, Product, Engineering Marketing, Legal & Finance teams
- Passionate about data exploration; comfortable navigating large data sets and extracting then presenting meaningful insights
- Ability to manage multiple priorities and perform in a fluid, fast-paced work environment, comfort with complex concepts
- Attentive to detail and passionate about scalable solutions and operations
- Adept communicator to stakeholders of both technical and business outcomes and challenges
- Ability to rapidly grasp new technology and product changes, and comfort with complex concepts
- Strong quantitative skills and negotiation abilities
- Experience with SQL, JIRA, and Excel
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
COMPENSATION RANGE
The compensation range for this role is $100,000.00 - $130,000.00 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
United States
