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Marketing Manager, Growth & CRM

abridge logo

Location
United States
Base Salary
140k-160k USD
abridge

Job Description

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense.

The Role

As a Senior Marketing Manager (Growth, CRM), you will play a pivotal role in orchestrating targeted campaigns, along with executing campaigns for nurturing/onboarding and lifecycle management to drive usage, adoption, and retention across our enterprise healthcare client base. This position requires a blend of technical proficiency, strategic thinking, and exceptional collaboration skills.

What you’ll do

  • Develop and execute multi-customer segment campaigns using Braze and HubSpot platforms, while taking ownership of the entire campaign lifecycle.

  • Lead strategy development and oversee planning, execution, and optimization of marketing campaigns, nurture sequences, and onboarding initiatives.

  • Identify new user/customer opportunities and enhance engagement through personalized communications, leveraging segmentation and automation features in Braze.

  • Ensure seamless coordination and alignment with sales, marketing, post-sale, and product teams to maximize CRM initiative impact.

  • Analyze campaign performance metrics and customer data to derive actionable insights and refine future strategies.

What you’ll bring

  • 5-7 years of hands-on experience with Braze and HubSpot platforms, with a proven track record of driving results in a similar role.

  • Extensive experience managing large-scale, multi-customer segment campaigns, preferably within the healthcare sector.

  • Strong analytical skills and proficiency in data-driven decision-making.

  • Highly collaborative mindset with the ability to work effectively across diverse teams and stakeholders.

  • Self-starter mentality with a passion for innovation and continuous improvement.

  • Exceptional organizational skills and a keen eye for detail.

  • Comfortable operating in a fast-paced, dynamic environment with multiple priorities and stakeholders.

Why Work at Abridge?

  • Be a part of a trailblazing, mission driven organization that uses audio as the wedge to improve the healthcare delivery experience

  • Unlimited PTO, plus 12 national holidays

  • Comprehensive and generous benefits package:

  • 16 weeks paid parental leave, for all employees

  • Flexible working hours — we care more about what you accomplish than what specific hours you’re working

  • Remote work environment

  • Equity for all new employees

  • Generous equipment budget for your home office setup ($1600)

  • Opportunity to work and grow with talented individuals, and have ownership and impact at a high growth startup.

  • Plus much more!

Life at Abridge

At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.

Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.

Diversity & Inclusion

Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).

Staying Safe - Protect Yourself From Recruitment Fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.

Advice from our career coach

A successful applicant for the Senior Marketing Manager (Growth, CRM) position at Abridge should be familiar with marketing automation platforms like Braze and HubSpot, have experience in managing multi-customer segment campaigns, and possess strong analytical skills. To stand out as an applicant, highlight your proven track record of driving results in a similar role, showcase your ability to collaborate effectively with diverse teams and stakeholders, and emphasize your passion for innovation and continuous improvement.

  • Highlight your hands-on experience with Braze and HubSpot platforms.
  • Showcase your experience in managing large-scale, multi-customer segment campaigns, especially in the healthcare sector.
  • Emphasize your strong analytical skills and data-driven decision-making abilities.
  • Demonstrate your collaborative mindset and past successes in working effectively across teams and with various stakeholders.
  • Show your self-starter mentality and passion for innovation and continuous improvement.
  • Detail your exceptional organizational skills and keen eye for detail.
  • Provide examples of your ability to thrive in fast-paced, dynamic environments with multiple priorities and stakeholders.

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About the job

May 7, 2024

Full-time

140k-160k USD

  1. US United States
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