Marketing Manager

Key Responsibilities:

• Marketing Strategy Execution:
• Develop and implement a comprehensive marketing strategy using the StoryBrand framework and Marketing Made Simple principles.
• Design the creation and execution of marketing campaigns across social media, content marketing, SEO, and email channels.
• Craft clear, customer-focused messaging that resonates with our target audience.
• Contribute to enhancing Shakacode's brand visibility and generating leads through targeted marketing efforts.
• Create and manage a marketing funnel that nurtures leads and converts them into clients, using StoryBrand and other proven marketing techniques.
• Collaborate with internal teams to ensure consistent messaging and alignment across all platforms.
• Sales Strategy:
• Develop and implement effective sales strategies to expand Shakacode's client base
• Identify and pursue new business opportunities, managing the sales process from lead generation through to closing.
• Build and maintain strong relationships with potential clients, understanding their needs and delivering tailored proposals.
• Collaborate closely with development and design teams to align sales efforts with client expectations.
• Cross-Functional Collaboration:
• Work with the leadership team to ensure sales and marketing strategies are aligned with business objectives.
• Partner with product and design teams to ensure a seamless alignment between marketing, sales, and product offerings.
• Provide insights from the market to inform ongoing product development and service refinement.

Qualifications:

• Proven experience in marketing, with a strong focus on digital marketing and content-driven strategies.
• Expertise in the StoryBrand framework and Marketing Made Simple techniques, with a proven ability to execute these strategies.
• Experience with key marketing channels such as social media, content marketing, SEO, and email marketing.
• Proficiency in English
• Experience working in a remote, distributed team environment, with comfort in cross-cultural collaboration.
• Have previous experience with HubSpot for campaign management and analytics.
• You’re a great fit if you:
• Understands Donald Miller’s StoryBrand and Marketing Made Simple frameworks or is eager to gain experience and apply them effectively
• Have excellent communication and storytelling skills.
• Can thrive in a fast-paced, collaborative environment.
• Are fluent in English and proficient in SEM, and SEO strategies.
• Experience with social ads and influencer marketing.
• Are based in South America, Central America, or Mexico

Why ShakaCode?

• Engage with a global team on projects like https://data.shakacode.com/, Hichee.com, besides the software services at shakacode.com
• Diverse Projects: Work on a wide array of projects that span various industries, ensuring every day is both challenging and rewarding.
• Remote-Friendly: Embrace the flexibility of remote work, allowing you to balance your professional and personal life seamlessly.
• Impactful Work: Contribute to projects that not only drive business success but also have a positive impact on users across the globe.
• Continuous Learning: With access to a wealth of resources and a team of seasoned experts, the learning never stops.