Marketing Manager - Health and Wellness

This is a remote position.

Schedule:

• 40 hours per week, flexible
  

Client Timezone: UK

Client Overview

Join a dynamic UK-based company at the forefront of fitness and performing arts. This innovative business operates two distinct ventures: a thriving kickboxing academy and an exciting dance studio. With a commitment to empowering individuals through physical activity and artistic expression, this company has established itself as a leader in both martial arts and dance education. The organization prides itself on fostering a culture of excellence, creativity, and continuous growth.

Job Description

As the Marketing Manager, you’ll spearhead marketing efforts for both the kickboxing and dance divisions, crafting compelling strategies to drive growth and engagement. This role offers a unique blend of creativity and analytics, allowing you to showcase your expertise across various digital platforms. You’ll lead a small, dedicated team, guiding them to achieve ambitious marketing goals. This position is ideal for a seasoned marketing professional seeking a dynamic environment where they can make a significant impact and shape the future of two exciting industries.

Responsibilities

• Develop and execute comprehensive marketing strategies for both kickboxing and dance businesses
  
• Manage and optimize Facebook ad campaigns, leveraging data to maximize ROI
  
• Create engaging content and visually appealing ads using tools like Canva or Adobe Creative Suite
  
• Lead and mentor a small part-time marketing team, fostering their growth and productivity
  
• Analyze marketing metrics and use insights to refine strategies and improve performance
  
• Craft compelling copy for various marketing materials across multiple channels
  
• Explore and implement new marketing opportunities on platforms such as Google and YouTube
  
• Oversee marketing budget and ensure efficient allocation of resources
  
• Collaborate with business owners to align marketing efforts with overall business objectives
  
• Stay abreast of industry trends and incorporate innovative marketing techniques
  

Requirements

• Proven track record as a Marketing Manager or in a similar executive-level marketing role
  
• Bachelor’s degree in Marketing or a related field
  
• Expert-level proficiency with Facebook ads platform and other digital advertising tools
  
• Demonstrated ability to create and manage successful, data-driven marketing campaigns
  
• Excellent copywriting skills with a portfolio of effective marketing content
  
• Proficiency in design tools such as Canva or Adobe Creative Suite
  
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
  
• Leadership experience, particularly in mentoring and guiding team members
  
• Self-motivated with exceptional time management and organizational skills
  
• Ability to work independently and take ownership of projects from conception to completion
  
• Adaptability to work across two distinct industries, tailoring strategies as needed
  
• Passion for fitness, martial arts, or dance is a plus