The role of the Marketing Specialist is to develop and manage email, landing page, and webform assets for lead generation marketing campaigns across Wolters Kluwer Legal & Regulatory U.S. market segments. The position will be responsible for working within a branded and templated system to create and revise a variety of digital assets as well as working within a scheduled marketing workflow. Key functions include email design, landing page design, asset management, and workflow management.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Creating, formatting, and testing all email and landing page materials within pre-designed templates
- Manage email file production, including image sizing and storage, uploading to server, and working within digital asset management procedures to maintain creative files
- Understand and interpret marketing plans to create high-quality email and landing page assets accordingly to the specific instructions that are provided
- Customize marketing assets within a pre-built templated environment that aligns with all branding guidelines
- Create, upload, and manage all asset proofs and proofing feedback from marketing managers via project management system
- Leverage Eloqua tools and resources to maximize quality of marketing materials and functionality
- Closely track workflow steps within project management system – staying consistently on-time with all deliverables
- Engage with key internal stakeholders including marketing execution and segment marketing strategy to ensure go-to-marketing efficiency and effectiveness
- Support overall brand management and the building of brand equity
JOB QUALIFICATIONS
Education: Bachelor's degree with coursework emphasis in Marketing & Advertising strongly preferred
Experience:
- 5+ years of experience with email marketing development in a corporate setting
- 3-5 years of experience with email marketing platform/CRM
- Experience with Eloqua strongly preferred
- Experience with design programs like Photoshop
- Exceptional organization and communication skills
- Ability to multi-task, work within a standardized workflow, and display follow-through and initiative
Other Knowledge, Skills, Abilities or Certifications:
- Strong verbal and written communication
- Strong attention to detail and highly motivated with ability to work independently
TRAVEL REQUIREMENTS
- No domestic travel (0%) may be required for internal meetings or customer conferences.
United States
