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Product Marketing Manager

Imprint logo

United States
Base Salary
200k-300k USD

Job Description

Who We Are

Imprint is building a next-generation co-branded financial services company to provide America’s great brands with modern co-branded credit, installment, and deposit products. Today our partners include Turkish Airlines, H-E-B, Holiday Inn and Central Market. Imprint is backed by Ribbit Capital, Kleiner Perkins, Thrive Capital, and Affirm. We are focused on building a brilliant team who want to change payments and who embody Imprint’s Operating Principles.

The Job

As a Product Marketing Manager at Imprint, you'll help define what makes Imprint and our products different. You will lead product positioning, messaging, and launches, and you will work closely with our executive team to tell our story and ensure that we stand out in a world traditionally dominated by large banks.


  • Work closely with CEO & Founder: Partner with our CEO & Founder in describing to all relevant stakeholders (customers, team members, investors) how Imprint uniquely combines a modern technology company with a credit card company
  • Own Imprint Product Story: Develop a clear statement and narrative around what makes Imprint compelling, what benefits our products uniquely provide, and why brands should choose us over large banks
  • Collaborate with Product: Partner with product teams to (1) ensure that our products deliver clear customer benefit and that we articulate that tangible value, and (2) influence product development and strategies for releases
  • Craft Narratives: Create compelling product narratives, differentiated positioning, and resonant messaging by weaving together market dynamics, customer needs, and product benefits
  • Own Marketing Content: Develop our customer content strategy and create a deeply textured website that articulates our product story, benefits, and case studies
  • Contribute to Business Development: In collaboration with our business development teams, develop clear, concise, and actionable GTM content and deliverables for sales leaders and customers
  • Build Relationships: Establish and maintain strong relationships with cross-functional stakeholders, including Product, Sales, Finance, Design, Enablement, and Marketing.

What We Look For

  • Prior experience as a founder building and selling a product is a huge plus
  • 4-8 years experience in leading product marketing initiatives, preferably within the fintech industry.
  • Strong understanding of GTM strategies, product positioning, and messaging.
  • Proven track record in developing and executing successful product launches.
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Passion for customer advocacy and market research.
  • Strategic thinker with a data-driven approach to marketing.

Perks & Benefits

  • Leading configured work computers of your choice
  • Flexible
  • Fully covered, high-quality healthcare including fully covered dependent coverage
  • Additional health coverage includes access to One Medical and option to enroll in an FSA
  • 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
  • An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
  • Access to industry-leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Annual salary range: $200,000 - $300,000, and competitive equity package

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.

Advice from our career coach

As a Product Marketing Manager at Imprint, you will play a crucial role in defining what makes Imprint and its products stand out in the competitive landscape of financial services. To excel in this role and stand out as an applicant, here are some key tips:

  • Highlight any prior experience as a founder, especially if you have built and sold a product before, as this is a huge plus for the role.
  • Showcase your 4-8 years of experience in leading product marketing initiatives, particularly within the fintech industry, to demonstrate your industry knowledge.
  • Demonstrate a strong understanding of GTM strategies, product positioning, and messaging to align with the key responsibilities of the role.
  • Provide examples of your proven track record in developing and executing successful product launches to showcase your ability to drive results.
  • Emphasize your excellent communication, presentation, and interpersonal skills, as well as your ability to collaborate effectively with cross-functional teams.
  • Show your passion for customer advocacy and market research, highlighting any relevant projects or experiences that showcase this passion.
  • Demonstrate your strategic thinking and data-driven approach to marketing to align with the requirements of the role.

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About the job

May 22, 2024


200k-300k USD

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