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Product Marketing Manager Payment Accuracy

C

Location
United States
Base Salary
90k-120k USD
Cotiviti

Job Description

Overview

Reporting to the VP of Product Marketing, Payment Accuracy, the Product Marketing Manager, Payment Accuracy will primarily utilize their experience to support and develop key areas of the operational and strategic product marketing objectives for the Payment Accuracy Portfolio. This includes opportunities to build awareness for solutions in the market, strategic marketing planning, product launches, lead generation and acceleration of the sales process, develop portfolio of sales enablement tools, product differentiators, understanding of the market landscape, competitive offerings, and the customer buying journey. This position will collaborate across the organization (GTM, Marketing, Product, Business Operations, etc.) to deliver targeted and effective marketing programs aligned with the strategic priorities for Cotiviti to drive opportunities and help to support the revenue goals for the solution area.

Responsibilities

  • Support go-to-market plans for Payment Accuracy portfolio solutions, including positioning, messaging, value proposition, differentiation, and target segments.
  • Create and deliver compelling sales enablement tools, such as presentations, datasheets, case studies, white papers, webinars, demos, and videos.
  • With input from collaborative partners, plan and execute integrated marketing campaigns across multiple channels, such as email, web, social media, events, and webinars, to generate leads and accelerate the sales cycle.
  • Partner with the Product Management, Strategy, and Business Operations teams to effectively launch new products in accordance with our ready-to-market and ready-to-sell processes.
  • Plan, lead and co-present in product training sessions to sales and client engagement team members.
  • Collect, analyze, and distribute market competitive research needed to inform strategic marketing initiatives and competitive positioning as well as product development efforts.
  • Provide needed support for RFPs, proactive proposals, and additional programs needed to support sales initiatives.
  • Contribute to the annual Marketing plan and targets around core solutions.

Qualifications

  • Bachelor’s degree in marketing, business, or a related field
  • Minimum 5 years of experience in product marketing, preferably in healthcare or technology
  • Strong knowledge of the healthcare payer market strongly preferred, and familiarity with the payment integrity domain a plus.
  • Excellent communication, presentation, and writing skills, with the ability to translate complex technical concepts into clear and compelling value propositions.
  • Proven ability to collaborate and influence across multiple levels and functions in a matrixed organization.
  • Self-motivated, results-oriented, and creative, with the ability to manage multiple projects and priorities in a fast-paced environment.
  • Must be reliable, driven and dedicated to prioritization, delivering fast turnarounds and high-quality results under deadlines.
  • Ability to travel for in person conferences and internal meetings 10-15%
  • Pragmatic Marketing or Similar Certification a plus.

Base compensation ranges from $90,000 to $120,000. Specific offers are determined by various factors, such as experience, education, skills, certifications, and other business needs. This role is eligible for discretionary bonus consideration.

Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti.

For information about our benefits package, please refer to our Careers page.

Date of posting: 4/12/2024

Applications are assessed on a rolling basis. We anticipate that the application window will close on 6/12/2024 , but the application window may change depending on the volume of applications received or close immediately if a qualified candidate is selected.

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