Regional Marketing Manager - West

Primary Location

Description

Current VWGoA employees applying for a promotion into management (People Leader & Expert levels) must also meet the Access/Appointment Criteria requirements to be considered for this position. For more information on these requirements, please click here.

"Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road. In our relentless pursuit to become the number one premium car brand in America, we need employees who share in this spirit of challenging the status quo in everything that we do.

***Must live or relocate to the Southern California area.

Role Summary:

• Lead the implementation, and build advocacy for, the Audi Brand and Marketing strategies in the Region's key markets.
• Ensure development and execution of integrated advertising and marketing plans in each of the Region's key markets.
• Represent Region perspective in developing Audi's marketing policies, decisions, forecasts and initiatives.
• Manage all Corporate and Regional Marketing communications with Dealer network.
• Manage the Audi Dealer Advertising Group (DAG) process, includes oversight of budget for 31 DAGS and 2 agency partners
• Oversight of Retail Digital Marketing Strategist (RDS) program to ensure they are focused on their designated scope and fulfilling the established dealer meeting cadence
• Responsible for management of regional fleet (between 4-8 vehicles depending on the year) – ensures cars are properly documented and managed per CVR requirements

Role Responsibilities:

DAG Management – 80% of time spent

• Ensure DAG Media plans align with Brand plans and hit digital KPIs need to meet sales volume targets
• Monitor DAG Budgets with a commitment to end the year in a positive financial situation
• Work with area teams and dealers to ensure DAG messaging is meeting individual market needs
• Develop region wide communications to ensure dealers, dealer agency partners and field teams have an understanding of DAG tactics and messaging each month

Tier II Digital Strategy – 15% of time spent

• Work with RDS (retail digital marketing strategy team) on improving the digital marketing at a dealership level
• Provide clarity of focus and priorities to ensure RDS team is focused on Tier II Website optimization; Lead Management; Aftersales marketing and Modern Retail Opportunities
• Work with identified Tier III digital partners to increase dealership participation in the program

Marketing Innovation – 5% of time

• Identify new partners in various marketing channels (CRM, Digital, Social, Experiential) and develop new programs to pilot for DAG and region rollout

Qualifications

Qualifications:

Years of Experience

• 10+ years of marketing and advertising experience
• At least 3 years of automotive experience preferred

Required Education

• Bachelor’s degree

Desired Education

• Master's degree

Skills

• Communication skills
• Problem solving skills
• Analytical skills
• Conceptual thinking skills
• Computer savvy
• Integration - joining people, processes or systems
• Influencing and negotiation skills
• Resource management’
• Time Management

Required Skills

• Marketing Strategy Development
• Tier I/II/III Marketing Integration
• Experiential Marketing
• Understanding of Digital Marketing Landscape
• Lead Generation tactics

• Understanding of Google Micro Moment Strategy

Work Flexibility

• 30% travel

Salary range is dependent on factors such as geographical differentials, industry-based experience, skills, training, credentials, and other qualifications.

In the state of California, the salary range is $111,700.00 - $170,500.00.

In the state of Colorado, the salary range is $101,600 - $155,000.

In the state of Washington, the salary range is $111,700 - $170,500.

In New York City, the salary range is $121,900 - $186,000.

In Westchester County, the salary range is $121,900 - $186,000.

In the state of Rhode Island, the salary range is $101,600 - $155,000.

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.