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Senior Growth Marketer

UpGuard logo


Job Description

Who are we?UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in?We’re looking for a Senior Growth Marketer to join the Growth Marketing team at UpGuard.

What will you do?

  • Lead a cross-functional Growth Marketing squad focused on shipping high-impact growth campaigns.
  • Define clear campaign objectives designed to meet the broader Growth Marketing team goals.
  • Write clear specifications for team members from departments such as Design, Content & Analytics.
  • Project manage the day-to-day execution of campaigns to ensure they ship on time and meet our high-quality standards.
  • Set up and track campaign performance of multi-channel campaigns across channels such as email, web, SEO, PPC & social.
  • Optimise campaigns to ensure they contribute to our full sales funnel to generate Traffic, Leads, MQLs, SQLs and ultimately revenue.
  • Manage campaign budgets, ROI & reporting and communicate results at an executive level.
  • Identity future opportunities to contribute to Growth Marketing and articulate these into clear strategies, plans and objectives.

What will you bring?

  • Proven track record of executing B2B SaaS growth initiatives that drive results.
  • Hands-on experience managing acquisition channels from SEO, paid search, display & paid social.
  • Experience defining lead, MQL & SQL definitions that help the broader company succeed.
  • Hands-on experience with standard CRM, analytics, split testing and CMS solutions.
  • Proven experience managing team members from multiple disciplines such as Graphic Design, Web Design, Motion Design, Copywriting & Product.
  • Excellent communication & presentation skills.
  • Proven ability to adapt to a fast-paced startup environment.

What will give you an edge?

  • A demonstrated ability to bring new growth ideas to the marketing team.
  • A thirst for knowledge that is obvious through your understanding of the latest growth techniques & trends.
  • A strong self-awareness and the ability to explain previous projects you have failed and learnt from.
  • A startup, hands-on, get &^&* done approach to your work.

What’s in it for you?

  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
  • Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
  • 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
  • Personal Leave allowance: this includes sick & carer’s leave (all regions)
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
  • Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
  • Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV.
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.

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About the job

May 24, 2024


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