Senior Growth Marketing Manager

The ideal candidate can be based in the UK in a Hybrid environment or Portugal or Spain in a remote first environment.

About Triptease

At Triptease, we're on a mission to revolutionise the hospitality industry by helping hotels increase direct bookings, optimise revenue, and enhance guest experiences. Our platform empowers hoteliers to take control of their distribution and make data-driven decisions.

As we gear up for our next stage of growth, now is an ideal time to join our fast-growing, profitable technology business.

Come join us on our journey.

About Our Role

We're looking for a passionate and results-driven Senior Growth Marketing Manager to join our Demand Generation team. Reporting directly to the Head of Demand Generation, you'll play a pivotal role in driving awareness, engagement, and lead generation for Triptease.

What will you do:

• Lead Demand Generation Initiatives: Own and execute campaigns from start to finish, driving brand awareness and generating high-quality leads.
• Optimise Lead Generation Channels: Manage and refine our existing channels like email marketing, social media, SEO, and PPC. Explore and test new channels to expand our reach and improve ROI.
• Drive Conversion Rates: Develop and implement strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis.
• Accelerate use of AI and Automation: we’re all in on Gen AI and automation platforms in our marketing efforts. You will be expected to develop deep cutting edge expertise in this area.
• Leverage Data for Campaigns: Use first-party and third-party data to craft personalised and targeted marketing campaigns that resonate with our audience.
• Implement ABM and Personalisation: Employ Account-Based Marketing tactics and hyper-personalisation to engage key accounts and specific audience segments.
• Initiate New Projects: Proactively bring fresh ideas to the table and lead projects that introduce innovative concepts into our marketing mix.
• Collaborate Cross-Functionally: Work closely with Sales, Customer Success, Product, Product Marketing, and Events teams to align marketing initiatives with company goals and enhance the overall customer experience.
• Execute Multi-Channel Campaigns: Plan and deliver integrated marketing campaigns across SEO, email, social media, paid advertising, content marketing, out-of-home media, and direct mail.
• Manage Lead Nurturing: Develop lead nurturing programs to move prospects through the funnel, re-engage dormant leads, and reduce churn rates.
• Oversee Funnel and Database: Monitor the health of the marketing funnel and maintain the marketing database for targeted campaigns.
• Demonstrate HubSpot Expertise: Leverage HubSpot for website management, form creation, contact data maintenance, email marketing, and analytics. Ensure we're utilising the platform to its full potential.
• Manage Budgets Effectively: Allocate and manage the marketing budget across various channels and campaigns, ensuring cost-effectiveness and adherence to budgetary constraints.
• Measure and Report Performance: Set up robust tracking and reporting mechanisms. Regularly analyse campaign performance metrics and provide actionable insights to stakeholders.
• Embrace Continuous Learning: Stay updated on the latest marketing technologies and industry trends. Participate in professional development opportunities to continuously enhance your skill set.
• Problem-Solve in a Fast-Paced Environment: Tackle challenges proactively and adapt quickly to changes. Contribute positively to our fun and friendly workplace culture while driving results in a dynamic setting.

Requirements

Who we are looking for:

• 4+ years of experience in digital marketing roles preferably within a B2B environment.
• High proficiency in HubSpot.
• Familiarity with automation platforms like Make.com or similar.
• Strong understanding of ABM tactics and hyper-personalisation.
• Experience with multi-channel marketing strategies, including SEO, email, social media, paid media, content marketing, out-of-home, and direct mail.
• Excellent analytical skills with a passion for data-driven decision-making.
• Ability to work collaboratively across all functions of our business
• Proactive mindset with a track record of initiating successful projects.
• Strong problem-solving skills and adaptability in a fast-growing environment.
• Budget management experience.
• Familiarity with generative AI tools.
• Knowledge of database management and funnel optimisation.

Benefits

Our benefits vary based on your location.

What's in it for you?

Our start-up culture means everybody's contribution matters and is celebrated. We set ourselves ambitious goals and are proud of our ability to deliver those through smart working. Pace. We’re growing. Get on board fast and be part of the journey. Having a real impact on an award-winning and fast-growing company.

• 25 Days holiday (rising to 26 on one year anniversary then 27 on your second anniversary)
• Pension - 4% employee contribution (minimum), 4% employer matched, plus 1% tax relief directly into your pension pot
• Enhanced maternity & paternity leave
• Wellness budget* (£50 per month health and wellbeing budget) You can use this for gym membership, private healthcare, massages, therapy, cinema etc
• Learning budget - £250 per calendar year *
• Share Options
• Life Event leave (marriage, divorce, moving house, child’s first day at school, ceremony or graduation)
• Make a Difference (volunteering) day
• Daily Food Allowance (Portugal)
• Cycle to Work*
• Tech Scheme*

*Subject to passing probation

We also offer...

• A shiny MacBook for all new starters
• Monthly remote and in-office socials
• Quarterly review socials
• Hybrid working
• Refer a Friend policy (£1000 for successful referrals)
• Monthly wellbeing day
• Weekly in-office breakfast and snacks
• Flexibility with childcare
• Charitable giving scheme

Triptease is proud to be an equal opportunity employer with an active cross-functional 'diversity squad' devoted to addressing diversity challenges in the company and industry. We welcome applications from diverse and non-traditional backgrounds. Applicants will not be discriminated against on the basis of any protected characteristic(s) in terms of the Equality Act (2010).