Senior Manager, Media Planning

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:

Blavity Inc. is looking for a Senior Manager, Media Planning to lead and create innovative cross channel digital media and experiential strategies. This position is a player/coach role and partners closely with revenue Operations, Partnerships, Integrated Marketing and the Ad Operations team. The ideal candidate has a fundamental knowledge of the digital media ecosystem, strong analytical and communication skills, and previous people management experience.

This role will report directly to the Associate Director, Revenue Operations.

Responsibilities:

• Manage the Media Planning team to develop cost-effective media plans that achieve clients' campaign goals within their budgets
• Support the Sales team in digital media campaign planning and developing strategic recommendations
• Collaborate closely with the Associate Director to streamline processes, implement best practices, and update product offerings and rate card strategy
• Proactively identify and address system issues, priorities, and process gaps to optimize efficiency and drive revenue growth and client retention
• Combine internal analysis with ongoing market research and competitive landscaping to advise pricing, partnerships and market opportunities for new and existing products
• Partner with stakeholders to understand campaign objectives and KIPs and strategically utilize inventory and products to maximize revenue
• Build effective relationships with colleagues throughout the Blavity organization to support analysis of product performance based on multiple internal metrics including technical, financial, sales and strategic benchmarks
• Partner with the Ad Operations team to manage and control inventory (understanding sell through rate, as well as what is not sold)

Qualifications:

• Education: Bachelor’s Degree
• Required Experience:
  • 4+ yrs of digital media experience at a publisher or agency
  • Experience evaluating and recommending digital media mixes that help ensure successful campaigns
• Preferred Experience:
  • A communicative and patient leader with 2+ years of experience focused on people development and mentorship
  • Previous experience working in digital media, or related high-growth start-up
• Technologies: Fluent in Microsoft Office, Google Suite, Salesforce and Operative/AOS
• Additional Qualifications:
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • Comfort with ambiguity and a proven love for transforming unorganized/complex data into rigorously structured, insight-oriented solutions
  • High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
  • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats
  • Naturally detail-oriented, with an obsessive need to document and communicate findings
  • A healthy appreciation of GIFs and Black culture

Details:

• This is a fully remote, U.S.- based role. Occasional travel may be required.
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work at least 50% in alignment with the Pacific Time Zone.
• The annual salary range for this role is $90,000 - $105,000.

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.
Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

Jazz SEO Description (160 characters limit)
The Senior Manager, Media Planning is a player/coach that leads cross-channel media and experiential strategies in collaboration with the Revenue Ops, Partnerships, Marketing, and Ad Ops teams.