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Senior Product Marketing Manager

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Job Description

Your turn to start the conversation.
Write the future at Rasa.

Conversation. It’s the thread between our product and our people. The tool that enables us to forge relationships through compassion and expertise. To find the connection between our differences. It keeps us close together across borders and backgrounds and helps us create our shared vision.

Rasa means tight-knit. We get to the point and have the courage to ask ‘why?’. Because through relentless experimentation, passion, and vision, we’re transforming the way people interact with organizations through AI.

That’s Rasa. That’s our message.

Join us and add yours.


We’re seeking a Senior Product Marketing Manager to join our Product team. You will lead the positioning of Rasa's products in the market of Generative Conversational AI amongst Global 2000 Enterprises across Financial Services, Telecom, Insurance, and similar customer-centric industries. The ideal candidate has experience taking complex AI-based products and solutions to market and has demonstrated success in driving market awareness and sales enablement. If you do your job well, Rasa's Generative AI strategy and products will stand out, have shorter sales cycles and will generate higher revenue due to their unique value proposition.

Full-time - 100% Remote - Location: The UK, Germany, or Serbia

  • This is a remote position, but we cannot hire anybody outside of the UK, Germany, or Serbia for this position.

  • Candidates in Munich or Berlin, Germany will be strongly prioritized.

  • Rasa can assist with work authorization (visa sponsorship) for candidates located in Germany only.


We’re a startup, so you’ll have to be comfortable rolling up your sleeves and doing whatever is required to support our mission. As a Senior Product Marketing Manager, you are expected to be a master storyteller. You will work closely with product, customer success, and sales to increase awareness, understanding, and business value proposition of Rasa's products.

By leading product launches and creating overall product messaging, you will position Rasa as the only serious choice for creating contextual virtual assistants, at scale, that leverage Generative AI. You will also help build and nurture a community of Generative Conversational AI thought leadership amongst business executives and buyers, and deepen the understanding of the value of conversational experiences in the Enterprise.

You'll make an impact by:

  • Owning the marketing narrative and positioning for one or more of Rasa's products and solutions.

  • Collaborating with Sales on enablement programs to improve sales effectiveness.

  • Refining and communicating product strategy messaging internally and externally.

  • Contributing to the overall go-to-market (GTM) strategy including buyer personas, customer journeys, and effective GTM strategies.

  • Planning and executing product launches of new or existing products.

    • Write blogs, plan and deliver webinars, and coordinate virtual or physical product events.

    • Create product messaging and drive product awareness through external-facing product presentations, videos, and other media.

    • Develop and share customer success stories.

  • Creating sales collateral such as playbooks, presentation decks, videos, case studies, or battle cards to increase the adoption and usage of Rasa in the enterprise.

  • Conducting customer and market research and differentiation analysis to support pricing, packaging, and GTM strategy.

  • Acting as a liaison between industry analysts and the rest of the organization in providing valuable and well-structured feedback.


We expect you to be able to identify with these qualities and above all we want to be sure that you have what it takes to work in a fast-paced environment and that you are agile and have a strong bias towards action. As a Senior PMM, you will need to roll up your sleeves.

The following is a short list of key requirements for the job. You should possess the majority of these skills and want to know if you don’t. Transparency is the best currency.

  • 5+ years of experience in a product or solutions marketing role at a B2B software company and ideally have been part of a growth stage startup.

  • Good time-management skills, great interpersonal and communication skills

  • You have excellent writing and presentation skills and are a natural speaker, either on stage, on video, or in smaller meetings.

  • You want to be part of a fast-paced, hands-on team, contributing your unique skill set, and collaborating across different time zones and cultures.

  • You have experience with industry research, market segmentation analysis, and differentiation analysis.

  • You have planned and executed multiple successful complex product launches and can speak to their outcomes.

  • Ability to work autonomously and as part of a team in a fast-paced startup environment.

  • Experience marketing for both enterprise and developer audiences.

  • MBA or BS in economics, computer science, or related STEM field.

Please keep in mind that we are describing the background that would best fit the role. Even if you don’t meet all the requirements, yet you are confident that you are up for the task, we absolutely want to get to know you!


This role sits within our Product department and partners directly with our Germany-basedStaff (Lead) Product Marketing Manager, reporting to the Chief Product Officer. All of Rasa’s Product department is based in Europe, while the rest of the organization, especially Marketing, is distributed across North America.


  • Flexible hours and a dedicated remote budget

  • A stipend for professional development & 6 paid education days to help you grow within your role

  • 26 days of PTO + paid sick leave + paid public holidays

  • A Macbook, and other tech to help you do your job

  • We have regular remote team events, as well as an annual company-wide offsite

  • Vitality Health (UK only) // Private Health optional (Serbia Only)

  • Equity options

You can find more information about our benefits per location here: Rasa Perks & Benefits


Rasa is a leader in generative conversational AI, enabling enterprises to build and deliver next-level AI assistants. Merging a state-of-the-art engine with a user-friendly no-code UI, Rasa offers an open and adaptable platform that perfectly aligns with business logic. This innovative approach makes Rasa a reliable and trusted choice for enterprises seeking to enhance customer interactions while reducing costs. Rasa is privately held with funding from StepStone, PayPal, Accel, Andreessen Horowitz, Basis Set Ventures, and others. The company was founded in 2016 and is remote-first with a global presence.

Rasa is an equal-opportunity employer. We are still a small team and are committed to growing inclusively. We want to augment our team with talented, compassionate people irrespective of race, color, religion, national origin, sex, physical or mental disability, or age.

Please be mindful of the hiring location(s) listed.

You must be located in and a resident of the location(s) listed for us to proceed with your application.

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About the job

Apr 4, 2024


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