Shopper Marketing Manager

A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

Reporting to the Director of Growth Marketing, the Omnichannel Shopper Marketing Manager will develop and execute the strategy and plans that will deliver compelling, seamless and rich experiences at POS (both online and instore) across the fast-growing retail channels for Zesty Paws and Solid Gold brands. We’ll rely on your understanding of retailer dynamics, onsite retail media and in-store activation to create, sell, and execute an annual plan, prioritizing and optimizing investment across all shopper touchpoints. You will collaborate with external stakeholders across our key retail partners and agencies, along with internal partners in Sales, Shopper Market Insights (CMI), Brand Marketing, Performance Marketing, Content Marketing and Analytics.

Duties and responsibilities

Customer Management:

• Develop and implement consumer-focused shopper marketing strategies that align with overall business objectives and drive brand awareness, engagement, and loyalty.
• Lead the development and execution of commercial business plans in collaboration with sales that mutually deliver against customer and sales/marketing objectives.
• Be the expert of omnichannel marketing including retailer onsite media, digital strategy, creative digital assets development of high-converting PDPs and score card monitoring to increase CTAs on retail.com sites.
• Activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide best-in-class omni experience regardless of where or how the shopper shops.
• Lead instore communication and displays from creative ideation to launch, incorporating shopper insights to drive engagement at POS.

Velocity & Engagement:

• Develop purpose-driven, integrated shopper plans; grounded in insights and customer growth opportunities.
• Drive alignment with Sales Leads, Brand Teams, and our Retailers to ensure successful implementation of our strategy and commercial plans.
• Leads the management of agencies, printers and vendors including briefing, display development and instore communication assets.

Budget Management

• Responsible for managing the Customer Marketing budget, allocating and tracking investments and leading post campaign analysis to determine overall effectiveness.
• Refine budget across physical and digital conversion levers based on key learnings and insights.

Collaboration and Leadership:

• Partner with internal teams, including product development, sales, sales operations, customer service, operations and procurement to ensure projects are completed on time, on schedule and on budget.
• Build and maintain strong relationships with external partners, including agencies, media outlets, and vendors.

Desired Skills and Experience

• Bachelor’s in Marketing, Business, or another related field.
• 5+ years of experience in traditional CPG Omni/Shopper marketing role.

• Established agency and retailer media exposure / experience.
• Robust shopper, digital and consumer insights experience.
• Proven experience managing vendor/customer relationships.
• Experience in Sales & Marketing, leading marketing and/or shopper communication.
• Experience in display /merchandiser/fixture development.

• Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Proficiency in Microsoft Office applications specifically within Excel and Powerpoint
• Assimilating and interpreting data from multiple data sources into concise, action-oriented recommendations
• Ability to manage multiple and sometimes conflicting priorities
• Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge.
• Strong attention to detail and follow through.
• Financial acumen related to managing a budget, ROI analysis and budget optimization.
• Deep understanding of US Retailers and their go-to-market strategies.

This position will be hybrid in Orlando, FL or remote with up to 15% travel.

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.