Social Media and Communications Manager

LivePerson (NASDAQ: LPSN) is the global leader in enterprise conversations. Hundreds of the world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Conversational AI for better customer experiences.

At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Everyone is invited to ask questions, actively seek new ways to achieve success, and reach their full potential. We are continually looking for ways to improve our products and make things better. This means spotting opportunities, solving ambiguities, and seeking effective solutions to the problems our customers care about.

Overview:

LivePerson is looking for a Social Media and Communications Manager to tell our story on LinkedIn and other social channels, lead the company’s organic social media strategy, and drive employee advocacy efforts to help all LivePersons become brand ambassadors. You’ll be responsible for translating the marketing team’s strategic goals into effective, creative, and on-brand social media campaigns, from calendar management and creative ideation to analyzing performance. As an integral part of the LivePerson Marketing team, you will also contribute to external communications efforts like awards applications and editorial content creation.

This role is not responsible for paid media.

You will:

• Develop social media strategy to support marketing goals and overall business priorities.
• Own social media content production and calendar.
• Ensure the company and its solutions are effectively and creatively shared with target customers using the brand’s voice and tone, including engaging with customers and partners.
• Strategically leverage social media as a key element of integrated marketing campaigns in collaboration with other members of the marketing team.
• Monitor online for opportunities to increase brand awareness and engagement, as well as manage reputational risks.
• Track and report on social media metrics and results, turning them into actionable insights to continually improve, including competitive analysis.
• Expand into new and existing channels based on the company’s needs.
• Act as a community manager, managing conversations on LivePerson’s social media.
• Enforce LivePerson’s social media guidelines for employees and stakeholders.
• Drive employee advocacy through training, subject matter expert cultivation, and distributing content to our employee base.
• Support additional external communications and public relations efforts, e.g., awards applications, podcasts, speaking submissions, talking points, and external bylines.
• Maintain external communications assets, e.g., awards and accolades decks, talking points, and other promotional materials.

Target Outcomes

• Develop and maintain social content calendar, managing the production of engaging content across various formats and channels.
• Measure and report on results, with a focus on engagement quality and growth.
• Ensure consistency of messaging, voice, and tone across external channels.
• Drive brand awareness and engagement through external-facing content and communications, rallying employees to engage and share.

You have:

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 6+ years of related experience; SaaS experience preferred, at agency or in-house. (Focus on organic, not paid media).
• In-depth knowledge of LinkedIn, YouTube, X, Instagram, including adapting content for each channel.
• Experience moderating, engaging, and cultivating strong advocacy within social platforms.
• Proficiency in social media engagement and analytics tools.
• Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences and channels.
• Project management experience and the ability to manage multiple projects simultaneously
• Strong relationship-building skills, with the ability to engage and influence stakeholders at all levels.
• A “test and learn” philosophy, using data to back up hypotheses of what’s working with our internal and external audiences.

Benefits:

The salary range for this role will be between $105,000 to $125,000. Final compensation will be determined by a variety of factors, including, but not limited to your location, skills, experience, education, and/or professional certifications. During the phone screening, your recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:

• Health: medical, dental, and vision insurance and wellbeing resources and programs
• Time away: Public holidays and discretionary PTO package for flexible days off with manager approval
• Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
• Family: parental leave, maternity support, fertility services
• Development: tuition reimbursement and access to internal professional development resources.
• Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts

Why you’ll love working here:

LivePerson is a hub for the ever-curious and proactive, offering a flexible work-life balance tailored to individual needs. With offices and WeWork locations worldwide, our flexible work policy provides our teams the freedom to work from their preferred environment. We're very proud to have earned recognition from Fast Company, Newsweek, and BuiltIn for being a top innovative, beloved, and remote-friendly workplace.

Belonging at LivePerson

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

We are committed to the accessibility needs of applicants and employees. We provide reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require reasonable accommodation for any part of the application or hiring process should inform their recruiting contact upon initial connection.