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Vice President, Product - Media Planner

dentsu international logo

Location
United States
Base Salary
163k-263k USD
dentsu international

Job Description

Company Description

Dentsu International is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data, and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

As dentsu builds out products to support Addressable Media, there is a need to work with the ad-tech/mar-tech ecosystem to build proprietary solutions applying the Merkury identity to enhance the end-to-end media workflow. From audience definition and insights to media planning and buying, and reporting and measurement, products will identify, scope and craft market leading capabilities.

As the VP, Product - Media Planner, you will help create an overall strategic roadmap. You will ensure that product management that is in place fosters activities that result in compelling products being produced. You will also lay out priorities for the technology team, with collaboration, to guide the most efficient use of those resources based on the need from the business. Working with partners to improve adoption and scale across the dentsu Media client base.

Specifically, you will focus on Media Planning tools, but will engage with and collaborate across the product efforts. This is a remote position, reporting to Head of Media Products. You will not have managerial responsibilities.

Skills for success:

  • You will promote team structure around competencies, growth and consistency
  • You will define and roll out best practices around product management and team building

Product Management

  • You will lead Product Roadmap development for multiple product sets/solutions
  • You will be responsible for generation, advocacy, and turning ideas into relevant programs
  • You will provide context to turn Roadmap Ideas into action; ensure plans are well understood, promote value for our organization, and are activated within client teams
  • You will support the Technology Portfolio Planning process by gathering and prioritizing projects across the organization for inclusion on the Roadmap
  • You will manage flow of new projects across sprint teams
  • You will create partnerships across a broad user base to support the Dentsu Product suite of tools
  • You will understand of all of the platforms supported by Dentsu Product - provides constant positioning of the value we/it is driving; drive correlations/comparisons between the Platform and competitors

Collaboration

  • You will participate in and representing Dentsu Product at industry events
  • You may participate in new business development
  • You will foster and lead collaboration
  • You will identify resources, events and conferences for learning opportunities for the team

Innovation

  • You will look for industry and technology change and translate those shifts into strategic application across our products where applicable
  • You will facilitate a culture of risk-taking and experimentation throughout the organization.
  • You will Encourage and facilitate experimentation as a tool for continuous improvement

Qualifications

  • 10+ years of hands-on working experience in media planning with an understanding of the partner landscape, linear and digital planning, and audience led planning and buying of media
  • Bachelor's degree in related field
  • Experience with Media Planning software
  • Familiarity with defining solutions based on client requirements and evaluation levels of effort, roadmapping, budget management, etc.
  • Experience working with engineering teams to lead technical solutions and be the translation layer between partners and technical teams
  • Experience working with Agile framework for product development lifecycle

Additional Information

The anticipated salary range for this position is $163,000 - $263,350. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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