Dot it, a leading digital marketing agency, is seeking a talented and creative Content Marketing Specialist to join our team. As a Content Marketing Specialist at Dot it, you will be responsible for developing and implementing content strategies to drive brand awareness, engagement, and conversions for our clients.
In this role, you will collaborate with clients to understand their target audience and business goals, and create customized content plans that align with their objectives. You will be responsible for creating high-quality, compelling content across various channels such as blogs, social media, email marketing, and website copy. Additionally, you will analyze content performance, optimize strategies, and continuously improve results.
Responsibilities
- Collaborate with clients to understand their target audience and business goals
- Create and implement content marketing strategies across multiple channels
- Develop high-quality, engaging content for blogs, social media, email marketing, and website copy
- Optimize content for SEO and ensure brand consistency
- Analyze content performance and provide actionable insights
- Stay up-to-date with content marketing trends and best practices
Requirements
- Bachelor's degree in marketing, communication, journalism, or a related field
- Proven work experience as a content marketing specialist or similar role
- Strong understanding of content marketing principles and strategies
- Exceptional writing and editing skills
- Experience creating content for various channels and formats
- Proficiency in SEO and keyword research
- Excellent analytical and problem-solving abilities
- Strong attention to detail and ability to multitask
- Proficiency in content management systems and analytics platforms
- Ability to work collaboratively in a team environment
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