Dot it, a leading digital marketing agency, is seeking a talented and experienced Senior Social Media Specialist to join our team. As a Senior Social Media Specialist at Dot it, you will be responsible for developing and implementing social media strategies to drive brand awareness, engagement, and conversions for our clients.
In this role, you will collaborate with clients to understand their business objectives and create customized social media plans that align with their goals. You will manage and optimize social media campaigns across various platforms including Facebook, Instagram, Twitter, and LinkedIn. Additionally, you will analyze social media metrics, provide actionable insights, and continuously improve campaign performance.
Responsibilities
- Collaborate with clients to understand their business objectives and develop effective social media strategies
- Create and manage social media campaigns across multiple platforms
- Develop high-quality, engaging content for social media posts
- Monitor social media channels for brand mentions and engage with the audience
- Analyze social media metrics and provide regular reports to clients
- Stay up-to-date with social media trends and best practices
Requirements
- Bachelor's degree in marketing, communication, or a related field
- Proven work experience as a social media specialist or similar role
- Strong knowledge of social media platforms and their advertising capabilities
- Experience in developing and executing social media strategies
- Excellent written and verbal communication skills
- Ability to create engaging content and optimize it for social media platforms
- Exceptional analytical and problem-solving skills
- Strong attention to detail and ability to multitask
- Proficiency in social media management tools and analytics platforms
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