Dot it, a leading digital marketing agency, is seeking a highly skilled and experienced Senior Digital Media Specialist to join our team. As a Senior Digital Media Specialist at Dot it, you will play a key role in developing and executing digital media strategies to drive brand visibility, engagement, and conversions for our clients.
In this role, you will collaborate with clients to understand their business goals and develop comprehensive digital media plans tailored to their needs. You will manage and optimize digital media campaigns across various platforms such as display advertising, paid search, social media advertising, and programmatic advertising. Additionally, you will analyze campaign performance, provide data-driven insights, and continuously optimize strategies to maximize results.
Responsibilities
- Collaborate with clients to understand their business goals and develop effective digital media strategies
- Manage and optimize digital media campaigns across multiple platforms
- Create engaging and impactful digital advertising creatives
- Analyze campaign performance, provide data-driven insights, and present reports to clients
- Stay up-to-date with digital media trends, industry developments, and emerging technologies
- Monitor campaign budgets and allocate resources effectively
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- Proven work experience as a digital media specialist or similar role
- Strong knowledge of digital media platforms and advertising techniques
- Experience in developing and executing digital media strategies
- Proficiency in digital advertising platforms such as Google Ads and Facebook Ads Manager
- Exceptional analytical skills and ability to interpret campaign data
- Strong written and verbal communication skills
- Ability to multitask and manage multiple campaigns simultaneously
- Attention to detail and strong problem-solving abilities
- Experience with programmatic advertising and data management platforms is a plus
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