Digital Marketing Manager

Digital Marketing Manager

Location: Home-Based -India/ Hybrid- India

Position Summary:

The Digital Marketing Manager specializing in social selling is responsible for developing and executing a comprehensive digital sales strategy via Bentley eStore/ Partner White Label and across platforms like LinkedIn and Facebook. This role involves collaborating closely with Partners, in customizing content, and utilizing analytics to optimize campaign performance.

Your Day-to-Day:

• Develop and execute a comprehensive social selling strategy for Partners, aligned with business goals, utilizing platforms such as LinkedIn, Facebook, and others.
• Curate engaging content tailored for Partners’ social selling, including thought leadership articles, case studies, and visual content.
• Collaborate with sales teams to align social selling efforts with lead generation and conversion goals.
• Monitor social media trends and algorithms, adjusting strategies to maximize reach and engagement.
• Utilize analytics tools to track and report on the ROI from Bentley’s investment with Partner into social selling campaigns, providing insights for continuous improvement.
• Train and educate Partners on effective social selling and marketing techniques, tools, and best practices.
• Enable Partners to leverage max. results from digital resources within Bentley and drive Digital Implementation and Advancement. Serve as a primary point of contact for digital enablement-related matters and collaborate with Bentley Digital Sales.
• Oversee the day-to-day Partner enablement activities, advising Partners on eStore, social selling, and MDF applications in the role of an SME.
• Stay informed about industry best practices, emerging trends, and competitor activities related to social selling.
• Manage and analyze the Co-Selling Fund (CSF) program.
• Strategizing social selling, driving brand awareness, and contributing to Partners’ own lead generation
• Social selling campaign curation and customisation to best suit the needs of the Partners market / users
• Partner collaboration, training, and coaching on social selling
• Drive healthy ROI from CSF investments and report regularly on achieved returns and adjustments needed.

What You Bring to The Team:

• BS/BA Degree or Equivalent in Marketing, Business, or a related field.
• 5 to 7 years of proven experience in digital marketing with a focus on social selling strategies.
• In-depth knowledge of social media platforms, algorithms, and trends.
• Strong analytical skills with the ability to interpret data and metrics to inform strategy.
• Excellent communication and collaboration skills to work effectively with business development and partner sales teams and cross-functional departments.
• Demonstrated ability to create engaging content for social media that drives brand awareness and lead generation.

What We Offer:

• A great Team and culture – please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

About Bentley Systems:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,000 colleagues generate annual revenues of more than $1 billion in 194 countries.

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.