The Marketing Director will lead comprehensive strategic marketing initiatives across marine, power, and defense segments . This pivotal role encompasses directing product management, channel management, business intelligence, branding, and communications with a focus on robust demand generation strategies to ensure substantial business growth. The director will operationalize specific KPIs to measure, analyze, and elevate performance across all marketing dimensions.
Key Responsibilities:
Product Management:
- Develop and execute innovative marketing strategies that drive revenue growth through existing products and services portfolio.
- Work in partnership with engineering to define and launch new services offerings.
- Develop pricing strategies and EBITDA improvement programs through our quoting and CPY process
- Regularly evaluate and optimize the product portfolio based on performance metrics and market demand.
KPIs:
- Increase revenue from existing products/services annually.
- Achieve a year-over-year gross profit percentage growth.
- Enhance GMROI on the top 80% of revenue by brand.
Channel Management:
- Design and implement channel strategies in partnership with the Segment leaders to improve integration and performance across all marketing channels.
- Work in collaboration with our OEM partners to bring products and aftermarket parts to our segments effectively.
- Foster strong partnerships and synchronize efforts across various distribution channels to ensure alignment with overall business objectives.
KPIs:
- Secure growth in gross profit percentage over the previous year in all channels.
- Attain GMROI improvements on the top 80% of revenue by brand.
New Product Launches:
- Lead the launch of new products and services, ensuring alignment with market needs and company goals.
- Coordinate cross-functional teams to ensure effective market penetration and adoption of new offerings.
KPI:
- Track and report the revenue percentage from newly introduced products and services over the trailing twelve months.
Customer Insights (Know customer 360°):
- Utilize analytics and customer data to deepen understanding of customer behavior and needs.
- Apply comprehensive segmentation criteria to refine marketing strategies and customer interactions.
KPIs:
- Identify growth opportunities within the top customers.
- Maintain up-to-date segmentation and targeting criteria to enhance customer engagement strategies.
- Regularly update total addressable and served market calculations every six months.
Customer Acquisition:
- Develop targeted strategies to attract and acquire new customers from identified high-priority sectors.
- Optimize the sales funnel from lead generation to order intake, focusing on improving conversion rates.
KPIs:
- Increase the percentage of total sales attributed to new customers.
- Shorten the average sales cycle from qualified lead to order intake.
- Achieve targets for new customer wins in terms of both quantity and revenue.
Customer Retention and Expansion:
- Implement initiatives to enhance customer loyalty and expand share of spend among existing customers.
- Conduct regular pricing reviews to ensure competitiveness and profitability.
KPIs:
- Elevate customer retention rates year-over-year.
- Grow the share of spend (wallet share) among existing customers.
- Improve gross profit efficiency and compare opportunity pipeline GP% to that of current customers (TTM).
Requirements
Minimum Qualifications:
- At least 10 years of strategic marketing experience, preferably in the marine, power, or defense industries.
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Demonstrated leadership in managing marketing teams and strategic projects.
Critical Competencies:
- Strategic and analytical thinking, strong leadership qualities, advanced communication skills, and a capacity for innovative problem-solving.
Working Conditions:
- Primarily office-based with occasional travel for market research, partner engagement, and team coordination.
Benefits
Medical, Dental, Vision, Highly Competitive PTO Accrual, 10 Paid Holidays, Life Insurance, AD&D, Short/Long-Term Disability, 401K with Company Match, Pet Insurance, Optional Supplemental Insurances, Legal Assistance for Identity Theft, Health Advocate, Tuition Assistance, Maternity and Paternity Leave, Adoption Aid, Referral Bonuses, and more.
United States
