Employer Brand and Recruitment Marketing Manager

See yourself at Twilio

Join the team as Twilio’s next Employer Brand and Recruitment Marketing Manager.

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion mean that no matter your location, you’re part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About the job

The Employer Brand and Recruitment Marketing (EBRM) team aims to strategically amplify Twilio’s unique values, culture, and career opportunities, ensuring an authentic representation that attracts the best builders around the world.

Twilio is looking for an Employer Brand and Recruitment Marketing Manager in India, to help drive innovative talent marketing initiatives that positions Twilio as an employer of choice, fosters a positive candidate experience, and ultimately drives the effectiveness and success of the Talent Acquisition team.

This is an individual contributor role. The ideal candidate should have experience developing, leading, and executing long-term, complex projects and a strong understanding of the global talent landscape.

Responsibilities

In this role, you’ll:

• Lead and oversee employer brand initiatives and recruitment marketing campaigns, ensuring authentic communication of our employee value proposition and job opportunities.
• Partner with HR, workforce planning, and talent acquisition to understand functional hiring plans and challenges and build strategies that align with the team's objectives.
• Manage projects effectively by defining clear processes and documentation essential for the team's success and stakeholder management.
• Partner with marketing and social media teams to ensure consistent, on-brand marketing communications and visual identity across all platforms.
• Leverage data and technology to identify effective methods for managing and measuring performance, driving continuous improvement.
• Manage agency and vendor partnerships effectively, ensuring they meet quality standards and deadlines.
• Engage employee ambassadors to drive brand awareness and through our advocacy tool, content, and recruiting events.
• Develop engaging content for various channels that showcases the company culture, employee stories, and career opportunities such as blogs, digital and print assets, videos, infographics, etc.
• Stay updated on industry trends and best practices to keep strategies current and competitive.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Minimum 8+ years of relevant professional experience with 6 years of experience specifically in employer brand, recruitment marketing or corporate marketing with focused projects engaging tech talent globally.
• Strong project management skills, excellent written and verbal communication, and a solid track record of delivering successful talent marketing campaigns and content.
• Ability to work independently, influence and build effective working relationships in a fast paced environment.
• Experience developing content for employee blogs, social media channels, and recruiting events.
• Experience utilizing digital marketing techniques to attract high-quality candidates
• Must be fluent in English (written and verbal).

Desired:

• Video and photo editing.
• Graphic design skills (Photoshop).
• Experience using tools like Canva, Bitly, EveryoneSocial, Sprout Social, Google Analytics, Vimeo, Adobe experience manager or other content management tools.
• Specific experience developing talent marketing plans for India, Colombia or Irelend talent markets.

Location

This role will be based remotely in India (Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi)

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected]