Freelance Digital Marketing Manager, Colgate

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

• We are seeking a Skilled Freelance Digital Marketing Executive to support the Senior Manager in driving growth for two fast-growing DTC (Direct-to-Consumer) personal/oral care brands for a large CPG company. This role is critical in managing the day-to-day operations of our e-commerce business and ensuring the smooth execution of marketing activities. The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment.

  Responsibilities:

  • Assist the Senior Manager in executing and optimizing digital marketing strategies to drive e-commerce growth for two DTC personal and oral care sites
  • Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites
  • Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.)
  • Manage the feedback, reviews, and approval processes for creative content and assets
  • Oversee creative asset management, ensuring timely delivery and proper use across all platforms
  • Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes
  • Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met
  • Support the Senior Manager in daily operations, contributing to the overall marketing strategy
  • Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention
  • Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies

  Qualifications:

  • Proven experience in digital marketing, with a strong understanding of e-commerce best practices
  • Proficiency with Shopify's backend is essential
  • Highly organized with a strong attention to detail
  • Ability to manage multiple projects and prioritize tasks effectively
  • Experience managing creative assets and working with cross-functional teams
  • Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing
  • Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice
  • Strong communication skills, both written and verbal
  • Ability to work independently and thrive in a fast-paced environment

  Contact Details:

  • 12-month contract with the potential for extension based on performance and business needs.
  • Remote work with flexible hours. (EST time zone)

  If you’re a proactive, organized individual with a passion for digital marketing and e-commerce, we’d love to hear from you!

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.