SEO Strategist, Lead Gen

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Organic Search Strategist’s role is to create and execute on Organic Search strategies that align with the client’s KPIs. An Organic Search Strategist leads the SEO and Content strategy by evaluating the work we’ve completed to determine its effectiveness. They are responsible for meeting SEO and Content deliverable timelines and delivering high quality work. They adjust the strategy as needed in order to get the best results possible. The Organic Search Strategist clearly communicates what we’ve done, the impact it's had, and the direction of the ongoing strategy so that clients can see the value of our work and understand how it aligns with the client’s goals. They are a problem solver who can evaluate shifts in the Organic Search landscape. The Organic Search Strategist also looks for opportunities to collaborate with other channels to create an overall seamless cross-channel strategy

Responsibilities:

• Deliver all SEO and Content workflow on time while also adhering to 100% completion of Power Digital processes each week (Asana, Slack, 15Five, etc.)
• Proactively communicate strategy ideas, relevant updates (Algorithm Updates, ranking changes, traffic/revenue/lead gen changes) to both internal and client teams
• Stay updated on industry trends and best practices while also educating clients on recommended actions and next steps, especially in regards to Algorithm Updates
• Effectively plan and communicate recommended SEO and Content strategy that aims to achieve client’s organic search goals. Report on the impact of those strategies during monthly and quarterly reporting
• Independently manage client accounts comprehensively with minimal senior support
• Execute at least 80% of SEO and Content deliverables with high accuracy (little to no errors)
• Proactively seek and implement organic search improvements to achieve client goals within the organic search channel
• Collaborate within a team to develop organic search strategy roadmaps that support client goals and objectives
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Minimum of 1-3 years of experience in an SEO-based role with client facing experience
• Familiarity and proficiency in data analysis and data visualization utilizing tools such as (but not limited to): SEMRush, ahrefs, GSC, GA4, Screaming Frog
• Foundational understanding of organic search elements such as on-page, technical, and off-page SEO, along with SEO Content alignment to business goals and priorities
• Excellent time management, prioritization and organizational skills for strategy planning, task delegation, and deliverable review
• Proactive problem-solving ability, both in client-facing situations and internal scenarios, demonstrating a cooperative and strategic thinking mindset
• Strong presentation skills to communicate insights and recommended actions effectively. Ability to tailor organic search storytelling for different audiences

Key Performance Indicators (KPIs):

• Hit RPE success metric ($26k)
• Below 10% Client Churn Rate
• Range of the number of accounts (8-12)

Most Important Things (MITs):

• Organic Search production work and strategy to help maintain strategic relationships with organic search clients
• Ability to know when to pivot strategy and/or re-forecast goals if needed to help scale client’s business
• Maintain professional communication and presentation skills (both internal and external) while showcasing strong problem solving ability

Benefits & Perks:

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias.
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.